People are glued to @Paris2024, following sports and stories they wouldn't normally watch.
With so many vying for attention, here are 5️⃣ Olympic moments that broke into mainstream culture...
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The amazing teamwork between @FEI_Global and @REDTORCHltd continues.
The meaningful difference in equestrian sport, or what truly sets it apart, is the unbreakable bond of care between horse and human.
A Bond Like No Other
#ABondLikeNoOther 💫
Our #Paris2024 Olympic & Paralympic campaign with @FEI_Global running across digital, social & TV.
An animal like no other.
A sport like no other.
A team like no other. 💜
Horse and human ... it’s an unbreakable bond of care.
#Olympics#Paralympics
🚨 Welcome to SportOnSearch2024! 🚨
Barclays Women's Super League (BWSL) top SportOnSearch 2024 table with a staggering +258% increase in search in 2023 compared to their previous 4-year average! ♀📈
Good 1st day at @SportsPro Madrid. Discussion about importance of storytelling, connecting sport into culture, working with athletes, the importance of creativity to engage audiences and the growth in FAST channels as a means to reach and monetise new audiences. #SPMadrid23
Really excited for this new campaign #NaturalisEnough with @wada_ama - such an important message when social media influence is so strong
https://t.co/jxbBTS7rb9
Proud @REDTORCHltd moment receiving Bronze for the best brand activation involving sport for our campaign #MyDreamJump with @FEI_Global and @LonginesEq - we gave @LFC and @ManCity a run for their money - amazing team effort. #SBA23 👏
Here at Redtorch we don’t just work in sport, we live and breathe it! So we’re delighted to sponsor Rozie Slack in her on-field antics with @FarnboroughFCW as part of our #SheMovesTheGame initiative. ⚽️
Find out more. 👇
https://t.co/vXtLGNuff1
Team Jumbo-Visma tops Vuelta a España SportOnSocial League Table!
📈 Jumbo–Visma generated the most engagements (5.7m)
👏 teams amassed an average 5.3k new fans (+79% YoY)
🔍 global search interest increases 10% YoY
Read the report for more insights.👇
https://t.co/1zcXbhSMW0
The opening of the @WorldAthletics Global Running Conference by @sebcoe highlighting the incredible growth potential of road running and how it can help the global health and wellbeing agenda.