Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. @rob_schaef with the scoop on the tech: https://t.co/fEQADHKAMx
Introducing 𝗩𝗶𝘅𝗶 𝗟𝗶𝗴𝗵𝘁𝗦𝗵𝗼𝘄™, 𝘁𝗵𝗲 𝗮𝗽𝗽-𝗹𝗲𝘀𝘀 𝘀𝘆𝗻𝗰𝗵𝗿𝗼𝗻𝗶𝘇𝗲𝗱 𝗹𝗶𝗴𝗵𝘁 𝘀𝗵𝗼𝘄 𝗻𝗼𝘄 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 𝗙𝗥𝗘𝗘 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗩𝗶𝘅𝗶 𝗦𝘂𝗶𝘁𝗲. Fans scan a single QR code to light up the venue with 5× higher participation!
The @Bucks partnered with @FamousGroupLA to create an unmatched MR activation for fans.
"Fear the Deer" was taken to new levels with the immersive venue experience.
For more: https://t.co/IKZItJFGy0