Search is no longer dependent on optimization— it’s about credibility in the eyes of AI now. Brands need a plan, and looking at comms, content, and community through @JordanLSKY’s AI Visibility Triangle is the best place to start. Check it out: https://t.co/2AtUkXoaCc
AI search is flipping the script for how we find info and, by extension, maintain brand reputations. The teams that don’t adapt will fall behind, so @JordanLSKY shared pro tips for how to win at AI search with @adage's @doerrerbrandon: https://t.co/iGevVBqDQY
If anyone at Codeword knows data, it’s @JordanLSKY —that's why she’s going to @AdAge’s Data-Driven Marketing Playbook forum. Headed there yourself? Reach out to her on LinkedIn to meet up at the event.
With @PRDaily, @JordanLSKY debuted the “AI visibility triangle,” Codeword’s custom formula for putting audiences over algorithms in an AI era.
Unpack AI search from all angles ⬇️ https://t.co/bfeGdzyUrI
We’re not saying all trend reports are underwhelming. Just that most are. @jordanLSKY spoke with @Adweek’s @hiebertpaul about how too many trend reports need a shot of espresso — and how our Report on Trend Reports can help. https://t.co/EPyxUM57YL
.@JordanLSKY shared pro tips for creating clickable trend reports that win attention from both media and audiences with @PRNews: https://t.co/EOb7MNLRPr
In the face of a potential TikTok ban, brands have to rethink their entire social strategies. @JordanLSKY says the sooner they get chatting with their partners and influencers, the better. Read more in @TheDrum: https://t.co/YAKHvUJtif
What makes a good trend report? We analyzed nearly a million words to find out. Introducing The Codeword Report on Trend Reports: our deeply researched (and rather meta) dive into the state of trend reports in 2024: https://t.co/3LPoeqCTL1
Our message to clients and creators amid uncertainty about the future of TikTok: Keep posting, but diversify your platforms. Codeword’s VP Strat Director @JordanLSKY spoke about a potential ban with @antoinettesiu in @Digiday’s Media Buying Briefing. https://t.co/ZYUUnXoeGv
As teams shrink, AI presses on, and cookies vanish, a communications design partner is any good marketer’s secret weapon to staying ahead of the curve. Learn why from VP Strat Director @JordanLSKY: https://t.co/Pdmy6KuGXe
It’s been a wild year for social (remember Threads?) Strategy VP @JordanLSKY takes stock of the chaotic social landscape and breaks down how brands can make the most of it: https://t.co/ertocoBPcE