Jordan Van Hemert

Built & sold a DTC brand.

[Jordan Van Hemert @jordanvhemert]

@ToastingTweets For Poke? I use it more as a personal assistant. For work I still use Claude.

[Jordan Van Hemert @jordanvhemert]

I’ve tried Poke, Openclaw and Hermes over the past 6 months.

imo 80% of people should be using Poke as a personal assistant. It’s the most seamless, proactive and helpful assistant I’ve used. It also has the best personality.

The other 20% looking for more customisation and tinkering should be using Hermes.

[Poke @interaction]

Say hi to the new Poke! 🌴

Now officially approved by Apple to text on Apple Messages.

As the first and only AI agent. Chat now: https://t.co/VIWYU64dUI

[Jordan Van Hemert @jordanvhemert]

@MidMarketInfo @interaction I prefer iMessage!

[Jordan Van Hemert @jordanvhemert]

@GaddipatiHarsha Not yet, it looks like it’s just email management?

[Jordan Van Hemert @jordanvhemert]

@trq212 @sidbid It's almost unusable when a simple deep research task uses 3.1m tokens and obliterates our usage for the next few hours. It ran like 3 times yesterday and I never even mentioned the word "workflow". Please fix this.

[Jordan Van Hemert @jordanvhemert]

@SanjayAtPlay interested, thanks

[Jordan Van Hemert @jordanvhemert]

@AdamGillman X

[Jordan Van Hemert @jordanvhemert]

@KFragoulias @KodyNordquist What about high AOV brands $500+?

[Jordan Van Hemert @jordanvhemert]

@coreyganim Great offer 👌 do the clients also get slack access or only voxer?

[Jordan Van Hemert @jordanvhemert]

@jacob_posel I just sold my business so I don’t have a team right now, but I’ve been using HQ solo to manage the transition and help build out my next idea. Loving it so far!

[Jordan Van Hemert @jordanvhemert]

Mark Cuban’s warning is right: if your product can become a feature, you’re building on rented land.

A lot of people are going to lose time and money building products that suddenly die overnight.

You need to position your business above the tool layer.

This is why an AI native agency is one of the best biz models of 2026:

> you deliver an outcome, not a tool
> you use the best tools available to deliver the outcome
> as the tools become better, you can deliver the same outcome cheaper & faster
> your business improves with AI instead of becoming redundant by it

Stop competing with the big players and become the flexible layer that sits on top.

[Mark Cuban @mcuban]

Message to entrepreneurs Your product is their feature

[Jordan Van Hemert @jordanvhemert]

I’ve been building something internally for our brand that does this. It pulls the context from klaviyo and shopify, segments them based on recent behaviour and emails them a personalised email based on the context. It does this for fresh leads and reactivating dormant leads in the list. Just started testing it out this week. The initial emails are almost ready to go on autopilot, but the 1:1 replies will be harder to automate until we run a lot more evals.

[Jordan Van Hemert @jordanvhemert]

@jonathonstaff the voice control barely works. It constantly routes tasks to perplexity search instead of computer, which then returns a message saying perplexity is unable to proceed with the task. This happens on iphone and mac. It also cuts you off mid sentence, doesn't understand what I'm saying etc.

[Jordan Van Hemert @jordanvhemert]

@itsalexvacca Ads

[Jordan Van Hemert @jordanvhemert]

@jspujji GA

[Jordan Van Hemert @jordanvhemert]

@ONSET100x @elonmusk Tim cooked

[Jordan Van Hemert @jordanvhemert]

Trying to decide what to build after exiting ecom has been weird.

There’s never been more opportunity to build whatever you want.

There’s also never been less certainty that what you build will still matter in 3 years.

I always thought i’d build SaaS next.

But now the moat is no longer code, and more like taste, distribution, and owning the outcome.

So the model i keep coming back to is ai native agencies.

Done for you services run by tiny teams, using agents to deliver real outcomes at software speed.

Human taste where it matters.

AI scale where it doesn’t.

For now, that feels like the wedge.

[Jordan Van Hemert @jordanvhemert]

@willahmed @WHOOP Launch an MCP already @willahmed literally every provider has this except whoop.

[Jordan Van Hemert @jordanvhemert]

@businessbarista Ai-native