@CarlWeische Sounds more like a people problem than an AI one. With good prompts, custom data and feedback loops, you can get repeatable, on-brand output. Those who master that now won’t just be efficient, they will be the ones left standing.
if you're selling in hyper competitive niches and use the same claims, mechanisms, e.g. that everyone uses, how do you expect better results?
e.g. let's say you sell a hair loss supplement/oil that helps with regrowing hair for men
your target customer already saw so much hair growth ads with the exact same claim, that they're just highly sophisticated. Telling them it's just their 'sleeping hair follicles' won't hit the same. That's what everyone told them already. They're hopeless. They need to be pulled out of their every day life & shown. You need to give them hope.
You need a new unique mechanism. They want to find out why everything they tried didn't work (because it doesn't focus on the root cause of the problem).
This way you can position your product as the savior in your customers life.
Combine this with a strong guarantee, before / afters, tons of social proof and you can go to the lambo dealership next week to pick your 2nd one of the week
If you're struggling to write a long-form advertorial for your DTC brand...
Here are the 8 sections that turn skeptical readers into buyers (and how to write each one):