My management company accidentally renamed my cabin listing from “Sweet Tea Timber” to “Mortal Kombat Kabin Supreme”
I’m ☠️
It’s so funny I’m not even mad.
@JonAcuff I literally just got back from a month-long trip to the Tetons with my 4 kids. Biggest, most fun trip of my life. Enjoyed it so much more because my kids were with me. And We all freaked out at the moose.
Your messaging should always address buyers who failed.
Not first time buyers.
Why?
Because those who failed are actively in the market looking for solutions.
And you’re not Apple. You don’t create demand. You use existing demand.
Existing demand = people who failed.
Talk to them.
@waitbutwhy - Explaining topics in varying levels of complexity (for a PHD, for a high schooler, for a 4th grader)
- examples/stories/analogies to illustrate a topic
@sweatystartup Bought the contents of 11 storage units sight-unseen. (48 hours to clear it all out. Didn’t own a truck)
DJ’d a thousand weddings on weekends while working FT marketing Director job. Had multiple kids at the time)
Started an eBay store and flipped everything I could find.