Josh Sason

Founder of SUMA | Principal at Sason | Exploring Property, Consciousness & Leadership

[Josh Sason @joshsason]

ah, how thin the line between the divinely certain and the out of control ego. so, so thin.

[Josh Sason @joshsason]

let us not confuse the fact that we (the vessel) were created for the sole purpose of receiving the light’s beneficence.

and so the objective is not to diminish desire or to run from receiving.

it’s to exist in a place of maximal desire but simultaneously to elevate our consciousness around our receiving.

from receiving for the self alone to receiving for the sake of sharing.

[Josh Sason @joshsason]

many of us think that we’re responsible for the outcome.

and so we force and push without relent, working towards what we think is the path that’s meant to unfold.

but kabbalah teaches a subtle, yet incredible difference which unlocks an entirely new level of fulfillment:

that yes, we push towards that which feels aligned…

but manifestation itself; it’s not our role to force — it’s our role to allow.

we create the momentum around manifestation through our thoughts, words and actions — and then we proactively let go & allow the light to take the wheel and manifest.

this is the path to living a life of miracles beyond logic, beyond what the mind could ever conceive.

[Josh Sason @joshsason]

according to kabbalah, we cannot build something upon a foundation that is dissimilar in form to that which we aim to build.

why does this matter for us?

if we want to exist as the endless, infinite version of ourselves, we cannot build that upon an already existing, limited version of who we are.

so how do we get there?

we have to consciously deconstruct the illusion of our existence, of who we think we are, because if we’re not limitless yet, we can only be limited.

when we are able to deconstruct our existence back to the matter, the original stuff that comprises our being, from that place, we can then rebuild anew an essence of ourselves that is truly limited and infinite.

this process of conscious deconstruction to then reconstruct must be applied constantly to the extent that we remain limited to any degree in order to reach our full destiny.

applies to us, our businesses, relationships. everything & everywhere.

[Josh Sason @joshsason]

when we feel disconnected, our work is to get out of the ‘here we go again’ consciousness.

instead, it should be ‘here we go, what an opportunity’, and to embrace it, with an open heart and surrender to the light.

our limited minds think that resisting the negativity is the way to relief from it, but all that does is compound & prolong it.

just by embracing the feeling of disconnect with acceptance, an open heart and not trying to control it, we are doing our part in elevating it to light.

[Josh Sason @joshsason]

if we’re stuck attempting to manifest something, it’s usually because we’re not maximizing our efforts in one of these four areas:

1) physical
2) spiritual
3) certainty
4) prayer

[Josh Sason @joshsason]

that feeling of being disconnected for seemingly no reason that hits suddenly, out of nowhere?

it’s an invitation from the light.

what aspect of of our selfish, limited nature can we transform right here and right now to ascend exponentially along our spiritual path?

[Josh Sason @joshsason]

the ONLY reason we are willing to choose comfort and association with our prior success and achievements over surrendering it all is because we don’t believe in the endless.

[Josh Sason @joshsason]

just like a seed must disintegrate into the earth, destroying any construct of its original form, in order to give way to the birth of a root, a trunk, the branches and leaves of a tree, so too must we be prepared to allow any definition of who we are that is limited by form to ‘die’ to bring about our growth and expansion.

[Josh Sason @joshsason]

the power of speech.

the sages teach that we’re able to ‘bring down’ or ‘make manifest’ thought through speech.

it’s so powerful, they say, that it has the ability to generate angels.

this is why negative speech (and there are many, many forms, many of which are subtle) is so dangerous.

from negative speech, negative angels are formed which are sent to further disconnect us from light.

we must be conscious of our speech. guard it.

[Josh Sason @joshsason]

prioritizing our spiritual work doesn’t mean we won’t experience lack or darkness.

but it does mean that we’ll have the gift of being acutely aware of it when it comes and have the tools and merit to do the work to transform it into light.

[Josh Sason @joshsason]

we’ve felt the vision, we have a concept of what it is we’re going for — that truly aligned life at a level far beyond the one we’re experiencing now.

but when that opportunity comes, the fear kicks in again.

the unknown, all the potential downside in taking the risk, the what if’s.

when the opportunity for what we’ve been looking for presents itself, we must work and pray to release that fear, to surrender it completely.

know that the fear, is in fact, an invitation, a portal to the level we’ve been dreaming about.

and it’s not about the outcome here — things may not go as planned, they likely won’t.

but the fact that we proactively let go of fear to choose light, to choose alignment, means that we’ve passed the test — and our next level is incoming, in one form or another.

trust the system. take the leap.

[Josh Sason @joshsason]

unrecognizable.

that’s what we’re after.

it’s not the incremental step from here to there that we’re looking for.

it’s not the conceivable, but the inconceivable.

it’s not anything familiar or logical or rational.

it’s a level that is completely unrecognizable, unimaginable.

that’s the energy we should bring to our days, our prayers, our meditations.

the energy of the miracles.

[Josh Sason @joshsason]

the essence of humanity is that we are social beings, meant to experience things together, both physically and emotionally.

and so the question is how do we optimize for that construct while moving away from the temporary ‘pleasure hits’ that only keep us isolated and drive us further apart?

[Josh Sason @joshsason]

many talk about ‘showing up’ at all costs — even when you don’t feel like it.

the concept has merit, but kabbalah explains it at a deeper level.

it explores what ‘showing up’ really means.

and the secret is:

when you feel like you don’t want to, even though deep down, you know you should, you do it anyway.

BUT when you feel like you need to, or else…it’s time to take a step back and surrender.

[Josh Sason @joshsason]

the @sumaexperience founding whitepaper.

read about our first principles approach to property management, operations and experience.

[SUMA @sumaexperience]

Space isn’t energetically neutral. It shapes how we feel, work, live. Today we release The SUMA Whitepaper — The New Operating System for Property Experience.

→ https://t.co/LgH1NqEJiK

[SUMA @sumaexperience]

Space isn’t energetically neutral. It shapes how we feel, work, live. Today we release The SUMA Whitepaper — The New Operating System for Property Experience.

→ https://t.co/LgH1NqEJiK

[Josh Sason @joshsason]

the same message keeps popping up — meeting after meeting, encounter over encounter over the last few months.

at first, once or twice, but now it seems like in almost every conversation, that same message comes through.

kabbalah explains that this is not a coincidence, but in fact, a message being delivered by the light.

sometimes the message presents an obvious call to action or consideration and sometimes it opens the door to more questions and meditation.

either way, these messages are gifts, meant to be appreciated, and within, contain opportunities to connect to our next level.

[Josh Sason @joshsason]

according to the great kabbalistic sage, rav ashlag, ‘love thy neighbor as thyself’ can only be achieved when a nation, a collective, completely comes to embrace the principle.

only when the collective gets to a unified conscious state of truly loving and caring for another’s needs before his own, can an individual actually truly let go of the requirement to pay credence to his own selfish needs and wants.

think about it, if each one of us knew that the person to our left and right would unconditionally hold us up, support us and provide us with everything we needed to survive and thrive, there would be zero need to expend any energy on our own viability. it would be a given. full certainty.

this is the consciousness around world peace. it’s the consciousness around the end of pain, suffering and death. it’s the consciousness we’re all here ultimately working toward.

[Josh Sason @joshsason]

incredibly informative thread of the value of IRL experience. human experience. @sumaexperience

[GREG ISENBERG @gregisenberg]

THIS chart is the CLEAREST signal of where the internet is heading.

social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback.

Brainrot is OUT.

they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter.

they’re the LEADING indicator. their parents will follow in 3-5 years.

AI slop is the nail in the coffin.

every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity.

but there’s an upside. every trend creates its anti-trend.

attention is shifting back to things that feel real, slow, and intentional.

people are paying for spaces that make them feel grounded, informed, and connected again.

the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized.

the internet’s oldest assumption that more engagement equals more value is breaking.

the white space i think is...

• "slow media" formats: weekly briefs, serialized content etc
• private groups that operate like clubs with applications and rituals
• provenance and identity layers that verify real creators and sources
• brands with offline gravity like real events, real belonging
• curated directories and vetted marketplaces
• paid memberships that deliver depth
• note: we share business ideas around this on @ideabrowser
• IRL anything - dinners, meetups, shared experiences

young people are abandoning social media faster than their parents are discovering it.

If you understand what that means, that's a big deal.

i can't stop thinking about this FT/GWI chart.

brainrot is OUT.

meaning is IN.