Josh Zolin | SMB Growth | Leadership | Blue Collar

CEO of @windycityaz 🛠 | Scaled commercial service business (❄️🔥) to $12m | Follow my journey to $50m + Coaching on Unsexy SMB, Leadership, & Skilled Trades

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

- Grew my unsexy business to $12+ million/yr
- 3x Inc 5000 fastest growing biz in America
- Successful youtube, book, podcast

- Failed thousands of times, but never stopped
- Struggled and bled for success
- I'll share my lessons

I just want to help. Here's how I can...

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

This is how you win by breaking all the rules of advertising.

[Guillaume Huin @HuinGuillaume]

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.

Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Plans don't make dreams come true.

Work does.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

What comes to mind when you hear the phrase:

"I help business leaders elevate their consciousness"

???

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

MBA? "Fuck That" 😆

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

@BowTiedThinker 👋

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Reminder:

Freedom is always on the other side of fear.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

@TheJeffPutnam My response was why they started calling it "the bronze age"...

Motherfuckers.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Never said learning a trade was easy 😆

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Playing around with some footage of my last workshop at Field Service USA 🤙

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Mark Twain said it best...

If you ever find yourself on the side of the majority... it's time to stop and reflect.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Got tired of the concrete jungle so grabbed the fam, cancelled plans, and drove to red rock country.

Never underestimate the power of turning off the screen and connecting with nature.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

So much content out there about successful businesses only being built for the right reasons...

I call BS on this because:

1. Success is subjective. So a successful business is whatever you define it to be.

2. The right reasons are also subjective. World peace is as much of a reason as revenge to the person using it as fuel.

Point is... Stop listening to the noise and go build something for whatever the hell reason you want.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

As a front line employee, one of the best things you can do is educate yourself on BASIC business financials.

The more you know how you fit into the cog, the more you can control it.

And the more you can control it, the easier you can build it for yourself.

If you so choose.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Business owners need to expect to suffer.

Not as a victim, but as a realist.

Nothing of value was ever created without giving up something else of value...

Ego
Time
Money
Relationships

This is the price of success.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Life is perception.

Perception is life.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Your worst days require your best effort.

That's why discipline is more important than motivation.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

Why are so many people afraid to trust themselves enough to improve from failure?

It's "I failed so I suck"

Instead of "I failed so now I'm better"

Was that knowledge not transferred from the older generation? Certainly doesn't seem like it affected them the same way.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

In business and life, always opt for the "road less traveled"

Your courage is a beacon for others.
Your discoveries are rewards for yourself.
And your leadership is admired by outsiders.

[Josh Zolin | SMB Growth | Leadership | Blue Collar @joshzolin]

@tripleoss Awesome. Make sure to find me if you make it!