The Marketing Mentor

Bestselling author. Chairman of Mansmith and Fielders Independent Director of Unionbank of the Philippines.

[The Marketing Mentor @josiahgo]

#Marketing Tip 6237: #Execution is not the hero of success. Reality alignment is.

#assumptions #alignment #governance

[The Marketing Mentor @josiahgo]

#Marketing Tip 6236: #Strategy is not primarily about choosing the right action.

It is about correctly identifying what must be true for that action to succeed, and continuously verifying that those truths still hold.

#assumptions

[The Marketing Mentor @josiahgo]

#Marketing Tip 6235: Success is a sedative. It prevents re-testing the foundation. #assumptions

[#tncnow @tnc_now]

Cheers to you, @josiahgo 🥂

Wishing you a fantastic birthday filled with success, inspiration, and continued impact in everything you do. Your passion and brilliance keep motivating so many—here’s to more milestones ahead! 🎉

[The Marketing Mentor @josiahgo]

#Marketing Tip 6234: Trust isn’t proven in perfection, it’s revealed in recovery. Mistakes create opportunity; denial destroys it. #trust #recovery #integrity

[The Marketing Mentor @josiahgo]

Protecting our position and reputation sounds responsible. Until it costs the truth.

Pilate understood the situation.
He still chose expediency.

If you lead, this isn’t theory.
It’s a mirror.

Read:
https://t.co/XoKMcXYfWn

#leadership #trust #reflections #execution

[The Marketing Mentor @josiahgo]

#Marketing Tip 6233: #Uncertainty is often more damaging than actual price increases. #ConsumerBehavior

[The Marketing Mentor @josiahgo]

Dear @SingaporeAir with much admiration https://t.co/yzjs7JuP9j

[The Marketing Mentor @josiahgo]

#Marketing Tip 6232: Organizational inertia ends when money runs out! #execution #confirmationbias

[The Marketing Mentor @josiahgo]

Ever noticed how the smartest teams sometimes make the biggest strategic mistakes? This piece on the PILA framework from Mansmith helped clarify exactly where strategy breaks.

Read full article: https://t.co/VWiZdPs2mz

#LeadershipLessons #CEOThoughts #Strategy #PILA

[The Marketing Mentor @josiahgo]

#Marketing Tip 6231: Clarity is the truest form of kindness and respect.
#mentoring #meeting #management #leadership

[The Marketing Mentor @josiahgo]

The influencer playbook is outdated.
Trust is the new currency, and many creators are broke.

And brands that don’t understand this shift will keep wasting money.

Here’s why:
https://t.co/HJY9COGaXY

[The Marketing Mentor @josiahgo]

What’s the buzz? KPop Demon Hunters is Netflix’s most-watched original animation ever — a K‑pop + mythology mashup that’s topping charts worldwide.

Lesson for innovators: serve fans deeply, make fiction real, and use culture as your edge.

Read more: https://t.co/ifbvkcFSEj

[The Marketing Mentor @josiahgo]

Good revenue vs. Bad revenue: Know the difference https://t.co/YZqm3xgwBG

[The Marketing Mentor @josiahgo]

Hapi New Year. Most read articles in 2025 - Trust, Consumer behavior, Political strategy, what’s your favorite?
https://t.co/h9xNZBacok

[The Marketing Mentor @josiahgo]

Most Read Q&As for 2025. Hapi New Year. https://t.co/w34ISdIJZt

[The Marketing Mentor @josiahgo]

Today is St Stephen’s Day, a day traditionally about #service.

So today, we pause to recognize the service workers who make it all happen, not just during the holidays, but every day.

We see you.
We appreciate you.
And today, and every day: Thank you.

https://t.co/dFaiuwy3Iz

[The Marketing Mentor @josiahgo]

Strategy as a Moral Compass. https://t.co/XL2NG3eo72

[The Marketing Mentor @josiahgo]

Failure isn’t the same as making a mistake. While attending the WOBI Forum in Sydney a few weeks ago, I realized this insight might resonate with many of us

https://t.co/S77NWjr9eL

[The Marketing Mentor @josiahgo]

#Startup founders can learn a lot from #protest organizers: Build movements, not just products. Rally with purpose. Empower your people. Lead with meaning.
Read more: https://t.co/Fif1iPgaEy