"Only in America, where the relationship between sport and commercialism is unlike anything seen in the rest of the world, is so much focus given to one night’s adverts – the Super Bowl."
Read @jotimmermann's blog on what makes creative ideas resonate
https://t.co/763Vjjxanz
Wholly owned #PR agency or partner network? Regional approvals or centralised sign-off? These are just two of the questions to consider when rolling out an #internationalPR campaign. And @jotimmermann has the answers in her latest blog: https://t.co/IBVqESprtr