John Cardinale

SEO

[John Cardinale @jp_cardinale]

Funny how ChatGPT takes links from Google, and even keeps that srsltid parameter

#seo

[John Cardinale @jp_cardinale]

Hi @searchliaison @JohnMu ! I always thought queries in GSC were only searches by users?

Is there a chance it also contains other crawled data?

Seeing lots of clicks and impressions for strings that don't look like search queries

[John Cardinale @jp_cardinale]

@rustybrick Thank you!

[John Cardinale @jp_cardinale]

@rustybrick @Cloudflare If you block them, you won't appear in them

[John Cardinale @jp_cardinale]

@searchliaison No! Stopped shortly after

[John Cardinale @jp_cardinale]

@brodieseo When I think of ecom SEO, you have been top of mind lately! Curious your thoughts here (although this may not be ecom related hah)

I got this SERP doing some "cart" searches/test

Have you ever seen site operators work like this? Interesting what sites appear #seo

[John Cardinale @jp_cardinale]

@localseoguide saw your keyword overlapping LinkedIn post! Curious if you have seen anything like this in your testing? I think it was a bug since I can't reproduce it again, but it's still very interesting

[John Cardinale @jp_cardinale]

@gofishchris Very curious how the authenticity of Reddit will change!

[John Cardinale @jp_cardinale]

@darth_na Love this

Many dev teams really want to understand why they are doing something since it will take away time from something else. They have to report to someone and often they are asked why they did an update and how it's benefiting the org

[John Cardinale @jp_cardinale]

@darth_na Very true

I also see studies that miss correlation ≠ causation

Or trying to apply observations to every situation, when really "it depends"

And I see it on the client side not just in shared case studies but in pitches/presentations. Many "results" are used just to create FUD

[John Cardinale @jp_cardinale]

@darth_na @searchliaison @pedrodias Thanks that's a great idea! I will also pull from Akamai Googlebots request, see if indeed it got 5xx for any reason

[John Cardinale @jp_cardinale]

A failure loading our robots.txt impacted PLAs

The file is fine and crawls resumed

Google's response was that it is a "requirement" to update our robots.txt file to be

User-agent: Googlebot
Disallow:

Drastic proactive/unrelated move?
#seo @searchliaison @pedrodias @darth_na

[John Cardinale @jp_cardinale]

@darth_na @searchliaison @pedrodias They wouldn't specify the error but since they recrawled it successfully, thinking it was 5xx or something on their side

We have a very simple robots.txt, with User-agent: * to block internal search + account pages

They cited "requirements" here https://t.co/KhWkZfXdGa

[John Cardinale @jp_cardinale]

@rustybrick I get that feeling

The many different ways I had to "prove we need breadcrumbs on our site" is wild

[John Cardinale @jp_cardinale]

@brodieseo Seeing a good correlation between placement and having a good offer on your site - searchers (and Google!) like a good deal!

[John Cardinale @jp_cardinale]

@JoeMartWx Congratulations!

[John Cardinale @jp_cardinale]

@brodieseo @semrush SEMrush is the only paid tool (+ screaming frog) that I always maintain access too since I've been in SEO

Especially for someone building a team - so many SEOs are familiar with SEMrush that it helps spin up team members to start becoming impactful quickly

[Joe Martucci: Meteorologist @JoeMartWx]

Weather impacts everything, even how much *online* shopping we do.

@jp_cardinale, the Director of SEO for Tapestry (Coach, Kate Spade and more) came on our Across the Sky podcast to talk about it.

Oh. John and I graduated from @RutgersU together, too. 😃
https://t.co/T4GJh4ukGP

[John Cardinale @jp_cardinale]

@JoeMartWx @RutgersU Thanks for having me !