@IstvanicMarin is it worth it though? do you actually see a lift from flex ads? seems like a massive pain in the ass especially if you're trying to do analysis/reporting at scale
If you're in ecom
Pay the f*ck attention to what Hims is doing with their creative right now
This will be taught in every $10K+ ecom mastermind in 3 years
@colinvmcguire What are you using here/what is your workflow? I’ve found chat to actually be better at the science stuff than Claude but still far from perfect. Running into stupid errors like different actives having different optimal pH
@IstvanicMarin If 7 day attribution window it will sometimes assume it can spend into TOF now and convert later. Especially if there was just a big sale or product launch its algo will update for a longer assumed “consideration cycle”.
@MehtabKarta The problem is that raising prices, even if it looks great in an a/b test, shrinks your TAM. We Ecom boys forget that the average American survives on hamburger helper and $50 isn’t an impulse buy
@drewfallon12 but total customers is lower bc you can't compete in the same auctions. If you run caps on meta and cut your cap in half, you can reasonably expect your spend to drop by 90%.
The LTV matters if you're willing to spend into it, which we're not due to the 3:1 demand