jp

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[jp @jpecom_]

Daily reminder that if Jason calcanis can become worth >$100m so can you

[jp @jpecom_]

@drewfallon12 Cope reaching unimaginable levels

[jp @jpecom_]

@IstvanicMarin is it worth it though? do you actually see a lift from flex ads? seems like a massive pain in the ass especially if you're trying to do analysis/reporting at scale

[Vikram Pai @vikpai]

Running a business is just realizing how dumb you were 6 months ago every 6 months

[jp @jpecom_]

Reminder to not look at brands with a $600 CAC for creative inspiration

[Adam Taylor @adamtaylorl]

If you're in ecom

Pay the f*ck attention to what Hims is doing with their creative right now

This will be taught in every $10K+ ecom mastermind in 3 years

[jp @jpecom_]

@codyplof @jordanhaswings Why shouldn’t whitelisting be used?

[jp @jpecom_]

@drewfallon12 I got one of their ads on my feed and went through their funnel and they’re running wildly bh mrr. I’d expect nothing less

[jp @jpecom_]

@abdushodmonov @alecsandrull In fairness he said “printing $20k per month” so maybe you can see a $25 CAC at that scale 🤏

[jp @jpecom_]

@jforjacob Inventory + cash forecasting

[jp @jpecom_]

@colinvmcguire What are you using here/what is your workflow? I’ve found chat to actually be better at the science stuff than Claude but still far from perfect. Running into stupid errors like different actives having different optimal pH

[jp @jpecom_]

@C_Angermayer Is there such thing as b2b biotech? Or you mean like purely cosmetic/discretionary interventions

[jp @jpecom_]

@IstvanicMarin If 7 day attribution window it will sometimes assume it can spend into TOF now and convert later. Especially if there was just a big sale or product launch its algo will update for a longer assumed “consideration cycle”.

[jp @jpecom_]

@MehtabKarta The problem is that raising prices, even if it looks great in an a/b test, shrinks your TAM. We Ecom boys forget that the average American survives on hamburger helper and $50 isn’t an impulse buy

[jp @jpecom_]

@jeffreympark -31% to +269% lol. What’s this got 13 orders? Don’t worry at that volume you should stat sig in 2-3 months

[jp @jpecom_]

@kamal_razzak swipe

[jp @jpecom_]

@ecom_cork no crying in the casino

[jp @jpecom_]

@drewfallon12 but total customers is lower bc you can't compete in the same auctions. If you run caps on meta and cut your cap in half, you can reasonably expect your spend to drop by 90%.

The LTV matters if you're willing to spend into it, which we're not due to the 3:1 demand

[jp @jpecom_]

@drewfallon12 how does it do that if it can only afford to pay half as much per customer?

[jp @jpecom_]

@drewfallon12 would you rather run company A instead of company B? I just don't see why I'd choose to make 5x less profit dollars

[jp @jpecom_]

@drewfallon12 Things feeling a bit frothy to you rn?