Behind every great product there’s at least one engineer who knows the entire stack, takes problems personally, and jumps in and solves them.
Without regard to ownership, credit, or chain of command.
If you don’t know who this is in your company, I have bad news for you…
I think its a winner!
Bold move by #Jaguar , first on the advertisement which generated a lot of controversy, and not on this banger of an Art Deco inspired E-type-ish concept car.
I hope this gamble works, more brands should take these kind of moves and stop being more of the same.
Jaguar's rebrand seems out of a timecapsule, even though it would be perfect for the zeitgeist a couple of weeks ago. Strange times.
https://t.co/IoUXJFBtyi
#Jaguar#Advertising
The magic of vertical integration:
Innovation comes from dealing with problems, not from having ideas in a vaccum.
When you transfer production, you also transfer the source of your problems, which in turn means you are transferring the ability to innovate. (Article linked below)
When you (well, China) vertically integrate, you get a set of problems from A to Z, which is perfect for innovation potential. You know, how we used to make stuff in the west in the 1950s...
#Innovation #verticalintegration
https://t.co/dLttyXUHna