It’s been a minute.
2015–2018
- Exited FreeCharge. Spent time learning and investing.
- Pondered about: Why can't trust be rewarded? Started with $1M of personal capital.
- Launched CRED to reward people for paying credit card bills on time.
2019–2025
- Built a system run by a team that values ownership, judgment, and craft.
- Grew from 0 to 17M members by aligning incentives with behaviour.
- Built several products during COVID lockdowns.
- Raised $900M+ from global investors. Did 4 ESOP buybacks.
- Made Indiranagar and IPL ads slightly more interesting.
- Received a full stack of regulatory licences.
- Lost 35 kilos.
- Scaled from 0 to ~$325M ( ~₹3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards.
2026
- First profitable quarter (yet occasionally asked what our business model is)
- Raised another $900M from Meta in primary and secondary capital.
- Announcing our 5th ESOP buyback.
Today
CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. I’m stepping away from the operating role and will continue as a shareholder. My commitment doesn’t change. Just the role.
Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction.
Team CRED, I’ll still expect you to be a 10x version of yourselves.
As for me, I’ll be joining Meta to lead WhatsApp globally.
Meta comes in as a minority investor in CRED. No access to member data.
While it’s come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp’s journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth.
Onwards.
Brands operating on multiple platforms; Shopify, Amazon, Meta, GA4.
The challenge? Every platform has its own reports and data
We built one dashboard to bring it all together!
Track performance. Spot winners. Make faster decisions.
One dashboard. Complete business visibility.
Had such a great day at the India AI Impact Summit.
But the way it ended (7:40PM) was a huge let-down.
No cabs, no pre-arranged shuttle. "Road is closed, go for a walk."
Imagine how international visitors from must have felt.
Not to mention differently-abled folks.
When you’re displaying technology you’re not supposed to have a “communication professor”taking the lead. It’s that simple. When demoing software to clients, do HR representatives present the PPTs? Same logic applies here.
She didn’t do a great job, because she was selling something she had no clue about and doubled down when caught. That’s ingenuity. If she didn’t consult the university reps before answering to media, she clearly overstepped!
Stop simping over someone who speaks basic English fluently! Content matters over presentation in technology!
@IndiaAiExpo has been enlightening. Indian startups are making AI use-cases for abroad is not going to serve them for long, big MNCs can emulate any idea that has more markets abroad with less marketing spend. Need India focused solutions @MIB_India@AshwiniVaishnaw@narendramodi
India doesn’t need flashy AI.
It needs AI that helps close deals, recover payments & reduce follow-up fatigue.
Not AI-first.
Problem-first. 🇮🇳
#AI#India#Startups#SMB#Innovation#TechThoughts
My first YouthX ('JITO ka TedX') stage.
JITO is about communication—starting conversations without fearing “log kya sochenge.”
I wasn't always confident speaking, but platforms like JITO and supportive seniors encouraged me: ghabrao mat, bolo; also my topic!
Grateful to JITO