JR Farr

3x exits. Building @stripe • CEO & Co-Founder @lemonsqueezy (acq. by Stripe)

[JR Farr @jrfarr]

Beyond excited to announce that @lemonsqueezy has been *acquired* by @stripe to help build a global merchant of record solution.

Such a surreal moment.

Let's look back before we look ahead.

[JR Farr @jrfarr]

@phuctm97 @stripe Yes and yes! 🙌

Treasury + Atlas works perfectly for this.

https://t.co/2N3i1kjVi1.

[JR Farr @jrfarr]

I love building startups.

For the past year, I’ve been doing it again. Except this time, inside @Stripe.

Since Stripe acquired my company in 2024, I’ve experienced scale like never before. Working at a company that processes trillions of dollars has been incredibly challenging and rewarding.

But building something from 0 to 1 is a different game.

It takes grit, instinct, and taste. And sometimes a willingness to push against the grain of a company that’s already incredibly successful.

That’s been my experience helping build Stripe Treasury.

When it comes to payments, everyone knows Stripe. But it’s so much more than that.

We’re working toward a future where businesses can do far more than accept money. They can store it, move it, manage it, and put it to work. All in one place.

My goal is to make Treasury the obvious choice for startups managing their money.

And we’re approaching it like a startup ourselves.

Talk to users constantly. Use our own product. Ship quickly. Obsess over quality. Fix the small things. Do things that don’t scale. Make decisions. Keep moving.

Simple things, but they matter.

I’m incredibly proud of what our team has accomplished over the past year. Some of the most talented people I’ve ever worked with are building this alongside me.

We have a long way to go, but I genuinely believe we’re building something special.

And personally, it’s reminded me how much I love the early days of building something new.

[JR Farr @jrfarr]

Proud of this work

https://t.co/qfHDwvZEn3.

[JR Farr @jrfarr]

@janwithfear @stripe https://t.co/qfHDwvZEn3

[JR Farr @jrfarr]

@justice_note Both actually!

The needs are different for someone up and running with payments vs a net new user. Which really helped figure out how to build the right features.

[JR Farr @jrfarr]

@rainyrecee @stripe haha exactly

[JR Farr @jrfarr]

@Alihzfahmy Totally agree. Always thinking about how to help all startups (funded or non-funded)

Any ideas?

[JR Farr @jrfarr]

Startups. Founders. It’s at the heart.

Even $500 means a lot.

[Hayley Halvarsson @hayleyhalv]

Atlas is now free when you use Stripe for banking. Open a Stripe Treasury account within 7 days of incorporating and we’ll deposit $500 to cover your Atlas fee.

Get started: https://t.co/piDOi43LQ3

[JR Farr @jrfarr]

@arifr404 Cc @hayleyhalv ^

[JR Farr @jrfarr]

@aMichaelLyons ❤️

[JR Farr @jrfarr]

@ajthakur_ Yes! 🙌 more details coming soon.

[JR Farr @jrfarr]

@Shay_Benshabtay Let’s gooooo! 😤

[JR Farr @jrfarr]

@rossSpeak Thanks Ross!

[JR Farr @jrfarr]

@noyesclt Thoughts so far?

[JR Farr @jrfarr]

Adam, thanks for leaving us with this ❤️

[Adam Robinson @RetentionAdam]

In my 20’s, I used to work on Wall Street.

People my age now (45) said they were working 70, 80, 90 hours a week for their families…but all their families actually wanted was their presence.

They didn’t understand why their families resented how much they worked when they lived in a nice house, and their kids went to private schools.

It was just the world we all lived in. We knew nothing else.

I decided early in my startup journey that wasn’t going to be me.

My co-founders and I have always had a policy of quitting at 5 or 5:30.

By that, I mean:

> Shut off my laptop
> No more work talk
> Go home to my family

Frequently I’m out even earlier - 3-5, depending on whether I want to do something with the kids.

I rarely travel for work and don’t entertain for work.

My family life gives me energy for my work.
My work gives me energy for my family life.

I'm trying to stay not burnt out and excited about this for several decades.

Can every founder choose this?

Maybe not everybody, but more people have the choice than realize they do.

There is great reward that comes from designing a business around the life you want.

[JR Farr @jrfarr]

@appenz have you looked at Stripe Treasury at all?

global money movement is our thing

https://t.co/qfHDwvZEn3

[JR Farr @jrfarr]

@mttjon 🙌🙌🙌

[JR Farr @jrfarr]

@andrew_jennings What should we call it?

[JR Farr @jrfarr]

One step closer to making money programmable, instant, and effortless.

Can't stop, won't stop.

[Stripe @stripe]

Introducing 'stripe pay', for instant business-to-business transfers. Find companies using their Stripe profile handle and send funds for free. Available in the Dashboard and CLI.

[JR Farr @jrfarr]

@link 🔥🔥🔥