Jamie Rotbert

Co-Founder and CTO of Proaction, the modern fleet management platform.

[Jamie Rotbert @jrotbert]

Thank you to the OpenAI Developers team for the feature and interview! Colin and I had a blast talking all things Codex.

[OpenAI Developers @OpenAIDevs]

Customer call today. New product workflow tomorrow.

Proaction is a 5-person team building fleet management software with Codex across sales demos, support follow-ups, marketing assets, and engineering work.

[Colin Knudsen @Colinknudsen97]

Super excited to collaborate with @OpenAIDevs and showcase how we use Codex to optimize every part of Proaction!

[Jamie Rotbert @jrotbert]

@KaufLovis Good point. Maybe an exception to this is building publicly: the founder’s transparency & vulnerability forms bonds with early users.

In contrast, early platforms that hint they’ve got it all figured out may unintentionally turn folks away.

[Forgd @Forgd_]

New Website 🔥

https://t.co/WjcyG0qcMG

[Jamie Rotbert @jrotbert]

Just now:

Me: “What did you feel when you first saw the homepage?”
Friend: “Overwhelmed.”
Me:
1. That’s a great friend
2. Immediately call co-founder to discuss “what is our core utility?” And “how can we simplify?”

[Jamie Rotbert @jrotbert]

We are only beginning to understand how to apply this power to solve the inequity and top-heavy control of today’s financial system. I think communities with native currencies are exciting and worth exploring today before they become normal.

[Jamie Rotbert @jrotbert]

Central authorities typically suck control, money, and time out of a system. They also are humans and can act unethically, often unintentionally. For the first time in human history, they are no longer needed for transactions thanks to blockchains, the backbone of Web3.

[Jamie Rotbert @jrotbert]

What percentage of people 24-35 only keep their Facebook account for Fb marketplace? 🧐

[Jamie Rotbert @jrotbert]

Another challenge: Customers don’t always have choice due to the consolidation of everything. I think for certain applications web3 will revolutionize this dilemma.

[Jamie Rotbert @jrotbert]

There is a third thing: customers. Customers can choose to only buy from companies they believe do not commit evil. This becomes complicated because of the complexity and lack of transparency and data availability in supply chains.

[Jamie Rotbert @jrotbert]

Instagram (Meta) shareholders want growth. TikTok is threatening that. Thus the TikTokization of Insta/everything. What if Meta shareholders were users (a community) that valued genuine experience and value over growth? Web3 enables this.

[Jamie Rotbert @jrotbert]

Quote is from a book called Ten Types of Innovation.

[Jamie Rotbert @jrotbert]

When innovating, “myths are abundant and exceptionally hard to eradicate”. This means it is critical that excitable founders surround themselves with highly logical, skeptical thinkers. I’m assembling my board of skeptics.

[Jamie Rotbert @jrotbert]

#10 - Your people (your team) matter more than anything. There is nothing more important to success than the culture you maintain, so maintain it.

[Jamie Rotbert @jrotbert]

I’ve started two failed startups (Octave and Hyve Energy). Here are 10 principles I’m following for the next one. 🧵

[Jamie Rotbert @jrotbert]

#9 - Dream up the most ideal user experience. THEN, build the technology to enable it. Not the other way around.