Joe Sauer

SVP, Research Operations at Sentient Decision Science

[Aaron Reid @aaronashleyreid]

Great session led by Andy Smith @Hersheys making emotion + implicit measures practical for business! #iiex with work from @jsauer_sentient

[Joe Sauer @jsauer_sentient]

Second year in a row, we're proud to be one of the #GRIT Top 50 most innovative market research companies worldwide!
https://t.co/a21qirSjO5

[Sarah Hecht @HechtShecht]

Conversation is changing from What is it? to How do I measure it? @SentientInsight emotional measurement at #TMREINFOCUS

[Joe Sauer @jsauer_sentient]

Increase the odds of new product success by measuring the emotional connections established by new concepts... https://t.co/0tyj6GKAiq

[SentientDecisionSci @SentientInsight]

How Emotion Cements New Products in Consumer Memory https://t.co/wu52y3txrR by @aaronashleyreid #productlaunch

[Joe Sauer @jsauer_sentient]

Well written and provocative! Well done @former_case https://t.co/QImBLcL6Bl

[SentientDecisionSci @SentientInsight]

Even artificial intelligence can acquire biases against race and gender https://t.co/f8If60MdYT by @NewsfromScience

[Beacon Insight Group @BeaconInsight]

Excited & grateful to merge my #mrx & #psychotherapy lives for this NEW workshop! Shoot me a dm to learn more about NEW or this workshop!

[Joe Sauer @jsauer_sentient]

@RaquelBaptistaC #emotions may be priceless but we can quantify how brands can monetize them. @SentientInsight @SentientPrime

[Made Music Studio @mademusicstudio]

Alerts must "sound distinctive for people to recognize, but not ignore" – @joelbeckerman. Thanks to @ustwo + @WIRED! https://t.co/EssoRLks4K

[Aaron Reid @aaronashleyreid]

Unfortunately, it's not a pure implicit test - it is a conscious judgment enhanced with response time (indirect measure but not implicit) https://t.co/qTf5dnDNJe

[Joe Sauer @jsauer_sentient]

Beware of pseudo-neuro..."logically irrelevant neuroscience information imbues an argument with authoritative, scientific credibility" #NMWF

[Steve Keller @audioalchemist_]

most testing is done outside of the context of a product application. context can kill a product design ~@DrTimHolmes #nmwf

[Joe Sauer @jsauer_sentient]

The science is settled - marketing influences brain behavior @HPlassmann...researcher's toolkits MUST include techniques to quantify #NMWF

[Joe Sauer @jsauer_sentient]

Quantifying the "placebo effect" on pricing - brands that derive utility from deep experiential consumption take notice!! #NMWF @HPlassmann

[Raquel Baptista @RaquelBaptistaC]

"The difficulty lies not so much in developing new ideas as in escaping from the old ones". #neuromarketing to improve #advertising at #NMWF https://t.co/5FdHfItkXY

[Aaron Reid @aaronashleyreid]

.@instagram inspires Awe and @facebook creates contentment - implicit insights delivered by @SentientPrime https://t.co/pI21Jjln4u

[Joe Sauer @jsauer_sentient]

"Neuro research techniques are so sensitive and get at insights and differences you just can't get any other way" @MosesBrain #NMWF

[Joe Sauer @jsauer_sentient]

Integration is the key to neuromarketing, because "reason and emotion cannot be understood separately" @WalnutUnlimited #NMWF

[Joe Sauer @jsauer_sentient]

#nmwf Foundational insights from the best in the biz....

[Joe Sauer @jsauer_sentient]

@joelbeckerman @kevinperlmutter https://t.co/B73J86nrwM

[Martin Ward @visualrobotics]

A significant development ... integration of emotional response into machine learning.
https://t.co/k0Z91hj9nZ via @MailOnline