How I'd set up email for a brand-new Shopify store, in order:
Plus a few extra tips…
- Start DMARC at a "none" policy, then tighten it once your sends look clean.
- Show your popup after a few seconds or a scroll, and keep it easy to close on mobile.
- Email 2 of your welcome flow is a great place for your founder story.
- Start abandoned checkout with no discount. Save the offer for the last email.
- Send your first campaign the week you launch, even if your list is tiny.