@pfernan95dev Leaving it on could work as a quiet test. If seat sales come in, the store screenshots and the paywall would need a line for teams or classrooms, and that change is visible to anyone watching your listing. Are you keeping it on, or off until you see demand?
Imprint, a learning app, has about 730 active US ads. Some go straight to the App Store. Others land on a page built for one subject, like this one for history, and the first ask is a 2-minute quiz.
Worth counting how many subject pages a competitor's ads link to.
@GlennNieuwenh Before rebuilding it for the UK, click through the ad and save the page it sends to. That ad ran for months with that page behind it, and the offer on the page may be part of why it kept running. Rebuild the creative alone and you're testing a different funnel.
@jessyka_boat The number a sponsor will ask for is where those 40 clicks a day land. If most of them enter on individual app pages from searches for a specific app, a spot on those pages is worth more than the home page header. Does Search Console show that split?
@Shabbir3320 That $690k/mo is an estimate, so I'd pair it with what the App Store shows for free: the ratings count, the in-app purchase prices, and how often the update notes add new stories. Do you know which of those moved first after launch?
Paladin, a history app, has ~1,400 active US ads, some live since July 9. The ad promises history in 5 minutes a day. I tapped Get started. Screen two is social proof. Screen three, the first quiz question, sells another problem: "The impact of doomscrolling depends on your age."
@scaleonX Before copying it, I'd check who already runs it. Search the ad library for the exact phrase "order is free" and read the launch dates on the live ads. If a brand has kept it running for months, it probably pays for itself. Have you seen one hold past a month?
Granola has about 280 active US ads pointing to https://t.co/0thugyiGlN. The ad text says "an AI notepad for back-to-back days" and the homepage in the first screenshot repeats it almost word for word. Second screenshot: the free plan's button is a download, not a sign-up form.
@erbybody Hard to judge the CPM on its own. What does the click land on? A lot of the app advertisers I've opened this month send paid traffic to a quiz in the browser first, not to the store. Cost per trial on web vs app would tell you more than the CPM.
@jacob_posel Worth checking which brands have ads running since spring and new variants this month. Then open what they sell after the click. The one I looked at tonight pushes 3 bottles as Most Popular and 5 with free shipping. They work on order value more than on click cost.
Healthy Petz, liquid collagen for dogs. The first screenshot is the part I'd copy: 1 bottle, then 3 marked Most Popular, then 5 with free shipping, and the refill box comes ticked. The second I'd skip. Another brand's page showed the same 89% sold bar and 04:34:24 timer tonight.
@1DanielleHolmes You can check how late you are on a given product. In the library, look up the other stores selling it and note when their oldest ads started and whether they're still live. Old ads still running means buyers are still there. If they've all stopped, the window probably closed.
What I'd take: the quiz starts on the first tap, with a question about where the reader is right now. What I'd leave: two head counts on one page that the reader has to reconcile. Pick the one you can prove and use it everywhere.
Apt sells an AI career test. About 320 of its ads are live in the US library today, and 11 of the first 20 run from people's pages, not the brand's. The click lands on screenshot one, two quiz buttons above the fold. Screenshot two is the quiz: one question, three answers.
Same home page, further down. The top badge says "Trusted by 1,000,000+ people." Two screens down: "Join over 50 million people who found their calling with career test results." Read fast, that's the same crowd. Read slowly, the second may count every career test out there.
About 56 UMEVO ads are live in the US library today, one running since October 2025. The click lands on a $119 recorder. Second screenshot: a "1-Year Free Max Plan" at $0.00 next to a crossed-out $69.99, with a Renewal Details button. The device makes the sale. The plan renews.
@iamericpereira Did you check where the lock lands across different stories? If it's always the same chapter number, it's a fixed count. If it moves with each story's cliffhanger, that's the editing work worth copying. Reading the free part of three stories would settle it.
@stacy_siz On the golden combo, I'd read the old ad's copy before trusting it. Some of the longest-running ads are retargeting, they last because they only reach people who already visited. I pair them with the brand's newest ads from the last month to see what it's testing cold.
@EcomTable When you break one down, do you check if the same brand runs that structure on more than one product? If it carries three different products, the structure is doing work. If it only shows up on one, it may just be the product selling.