Lesson: donโt rush to make grow your company too fast! Being small is a superpower. Scale, but donโt lose the ability to ship fast.
@treasury_sh has one advantage over every budgeting app: I can ship an entire new feature in an afternoon because one person asked for it.
A customer emailed this morning asking for Apple Card support. By the time she opened her laptop tonight, the feature was live.
Day 52 of 90.
#buildinpublic #founder #solofounder
I built an agent that writes docs for me. It logs into Treasury, uses each feature, screenshots it, and produces high quality user centric docs automatically.
The thing I had to accept: my job isn't to write the docs. It's to build the thing that writes the docs.
Day 51 of 90.
#buildinpublic #founder #solofounder #claudecode #leverage
Most founders do Reddit marketing wrong.
The leverage is automating the part that should stay automated โ finding the conversations โ and keeping the part that has to stay human, human.
Today I built a system that scans Reddit every few hours, scores threads where Treasury would actually fit, and emails me a digest. The replies are still mine. The discovery is the systemโs.
Automate the searching. Never automate the talking.
Day 48 of 90.
#buildinpublic #founder #marketing #reddit #distribution
The bottleneck in marketing isnโt ideas. Itโs how long every idea takes to test.
The builders who win in 2026 wonโt be the ones with the best taste. Theyโll be the ones who can leverage the data and iterate fast.
Day 49 of 90.
#buildinpublic#founder#marketing#ai#content
For those getting their @ycombinator and @speedrun rejections, this is for you. I have been rejected from YC three times. After the third time, I realized I was waiting for someone else to tell me I was ready. So I stopped waiting, picked up a camera and bet on myself. It's been a year since, and I now have >20,000 people following my journey on TikTok and Instagram.
Stop waiting. Bet on yourself.
#buildinpublic #founder #yc #startup