Vishal Soni

Building Leverage!

[Vishal Soni @juniorvijay]

Good read after Almanack of Naval!

[Vishal Soni @juniorvijay]

Impatience for actions, patience for results.

- Naval

[Vishal Soni @juniorvijay]

Monkey mind keeps us engaged & chasing the next best thing.
To control it is the greatest power one can achieve.

[Sandeep Mall @SandeepMall]

It’s not at all funny how we justify our expenses. Minerals सारे नहीं आ रहे हैं इसलिए purifier change करना है। अच्छे sound system के अलावा music सुनने का मज़ा ही नहीं आता है। इतनी मेहनत की है तो एक मेंहगी गाड़ी तो reward दे सकते हैं अपने आप को।
सब धोखा है। मन शांत नहीं है इसलिए बंदर नाच है।

[Naval @naval]

We’re searching for permanent satisfaction with an impermanent mind in an impermanent world.

[Ganesh Sonawane @ganeshsonawane]

Dear 👋 Indian Ministers,

Please help restore @frido_official’s Instagram account, which has been wrongfully suspended by Meta! 🙏

Minister Chris from New Zealand stepped in to help recover a wrongly suspended account. Can someone please help us too?

[Vishal Soni @juniorvijay]

@Nikkhilrajkapur @aditiraval Already took that step! So far so good 🙌

[Vishal Soni @juniorvijay]

Indeed (:

[Vishal Soni @juniorvijay]

Does "is_ads_mcp_enabled" return 'false' for anyone else even after setting up the ads MCP server? all permissions are on but still can't pull data

@MetaforBusiness

[jason yim @jasonyimco]

you can now create and edit meta ad campaigns by talking to chatgpt or claude

meta just launched the Meta Ads AI Connectors in open beta

connect your ad account to your ai agent, and you can build campaigns, edit ad sets, and launch ads using natural language.

the connector uses meta's mcp (model context protocol) server to give your ai agent authenticated, real-time access to your full account.

once connected, your ai agent can actually see your data and take action

you can ask it to do

🔵comprehensive reporting — pull detailed performance breakdowns via conversation

🔵campaign management —create or edit campaigns using natural language

🔵catalog management — create catalogs, add products, troubleshoot feed issues

🔵signal diagnostics — check your pixel and capi health in seconds

setup takes minutes, it requires zero coding or developer tokens to set up, guide below

mcp is an open standard, we're building for interoperability, letting you use your preferred ai tools to manage your campaigns

[Vishal Soni @juniorvijay]

This is the reason why I always try to get back to the city where most of my friends live.

We have a simple routine, everyone goes to work, comes back in the evening & we go for chai together.

30 mins to 1 hour of this meeting solves the majority of this loneliness & even if not doing it regularly we make sure to do it once or twice a week.

This is exactly what the Japanese practice through "Moai", a lifelong circle of friends who meet regularly for connection and support. It's one of the reasons Okinawa has some of the longest living people in the world.

[Dr Mouth Matters @GanKanchi]

Confessions and realities

42M, 55LPA

I am a 42-year-old man with a senior job in IT. I have a house in Chennai, a supportive wife, and two children. On paper, everything about my life looks perfect. I have achieved all the things society says a man should achieve.

In my twenties, life felt different. I had friends to spend time with. We would hang out at Marina Beach and Besant Nagar beach, watch movies at Rohini, Udayam, and Kasi theatres, and ride around Mount Road on my RX100.

In my thirties, I had colleagues to talk with over tea breaks. We would discuss apartments, onsite trips, and share random stories about life and work.

But now, in my forties, life has turned into a quiet routine. My phone rarely rings for anything personal. Most calls are about office work, bank alerts, or someone from home asking me to pick up milk on the way back.

The loneliness of a man in his forties is unusual. I am not physically alone, but I often feel like a machine.

When I enter my home, I am simply “Appa.” I am the person who pays school fees, fixes the Wi-Fi, and handles repairs. My wife is busy with her work and the kids. My children are teenagers now, living in their own worlds and their own rooms. They love me, but they mostly see me as the person who provides comfort and stability. They no longer see me as an individual.

At the office, I am the senior person. I am expected to have all the answers. I cannot tell my team that I feel tired. I cannot tell my boss that I sometimes struggle to keep up with new technologies. I must appear confident and strong, even when I quietly worry about the future.

Sometimes I drive home slowly from work just to spend a few extra minutes in the car. I listen to songs from my college days.
For those fifteen minutes, I am not a manager or a father. I am simply myself again.

I realize that I have not had a real conversation about my feelings with anyone in years.

My old friends now exist mostly as names on WhatsApp. We send “Happy Birthday” or “Congratulations” messages, but rarely talk. When we meet at weddings, our conversations revolve around our children’s grades or the cars we drive. We never talk about what we actually feel.

The hardest part is that I cannot even complain. If I tell my family that I feel lonely, they look confused and say, “But we are all here with you.”
They do not understand that a person can be surrounded by people and still feel like they are on a desert island.

Society teaches men that if they provide money and security, they have succeeded in life.
But no one teaches us how to deal with the silence that comes with it.

I have built a beautiful life for everyone around me, but sometimes it feels like there is no space left for me inside it.

And maybe… this is what life in your forties feels like.

[Vishal Soni @juniorvijay]

Creating content & understanding the ICP for whom they are creating has a huge gap.

People keep chasing viral trends & end up getting views but no commercials.

[Chirag Barjatya @chiragbarjatya]

Some of the Instagram creators at 200-250k are making 8 lakhs per months via brand deals, products, affiliation and services. Consistently.

[Vishal Soni @juniorvijay]

New Irani Restaurant serves the best!

Absolutely love their Maska Bun, nothing comes close.

[Maahir Panchal @maahirpanchal]

I swear the best Maska Bun & Chai in India are found in Ahmedabad.

Nothing else comes close.

Bangalore gives you Burger Bun with
butter. It’s bad.

[Vishal Soni @juniorvijay]

As a D2C founder, you have to be net profitable at every order.

LTV, retention & all that — makes no sense to me.

Customers return because of quality. Giving points & discounts on future orders might fast track the purchase, but that's it.

If I go to H&M it's because I like the quality. Getting points gives me a good experience but I'm not going shopping just because I have points.

Very few founders get this.

[Vishal Soni @juniorvijay]

Yesterday → month’s high
Today → month’s low

Meta is absolutely wild right now.

[Harini @HR_starryeyes]

I’ve never seen meta struggle as much as it has been over the last few days.

I’m clueless at this point.

[Vishal Soni @juniorvijay]

Understanding of cashflow is very rare.

I’ve seen my family collapse because they were asset rich, cashflow poor.

Businesses were collapsing — instead of liquidating, they kept protecting assets.

You know what happens when you do this — sudden expenses hit, crisis strikes, and the only option left is a forced liquidation at the worst possible time.

[Gabbar @GabbbarSingh]

Unfair assessment. This is usually the state of someone who’s asset rich-cashflow poor. You don’t need 10 crores in the bank to afford a full time nanny, a cook etc. You can very well live in a good flat in the city and also drive a nice car. It all depends on cashflow. Surviving on dividends/interest will always keep you mentally poor.

[Vishal Soni @juniorvijay]

@Ajain112 Relying so heavily on Meta is starting to feel like a liability.
Every month turns into a scramble just to offset those weekly revenue dips.

[Vishal Soni @juniorvijay]

The war will end. And when it does, every government on earth will be racing toward renewable energy & electrification.

Clean power isn’t just climate policy anymore — it’s national security.

[Vishal Soni @juniorvijay]

@nicktheriot_ Brain

[Vishal Soni @juniorvijay]

@prakdadlani Factory

[Vishal Soni @juniorvijay]

Prioritization framework:

Priority = Impact × Confidence / Effort

Where:
Confidence = Data + Hypothesis

[Vishal Soni @juniorvijay]

If this already exists, or someone is building this — DM me. Happy to connect.
3/3

[Vishal Soni @juniorvijay]

B2B logistics in India is broken in one place:

TRUST.

Buyer: “If I pay advance, what if seller disappears?”
Seller: “If I ship COD, what if buyer refuses?”

Orders are huge (₹ lakhs).

I’ve seen lots of manufacturers in Ahmedabad face this issue regularly.
1/3

[Vishal Soni @juniorvijay]

Solution: Warehouse escrow logistics
• Buyer pays 2–5% token
• Seller ships to a logistics warehouse
• Buyer inspects + pays full amount to release
• If buyer backs out → token forfeited

This alone can unlock a multi-billion ₹ market.
2/3