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We're honored to be nominated by @SBJ for a Sports Business Award in the Sports Team of the Year category and proud of our co-owner, Michael Jordan, on his nomination as Sports Executive of the Year. Motivated to continue growing and changing the sport!
Michael Jordan’s @23XIRacing has a state-of-the-art facility outside Charlotte, North Carolina, helping drivers like @BubbaWallace chase wins on the @NASCAR circuit.
Wallace, a three-time NASCAR Cup series winner, gave @nateburleson a look at the team’s training and strategy for success — and shared how Jordan’s “passion for NASCAR” gives the team a boost.
Business is booming for NASCAR and Michael Jordan.
23XI Racing has opened the season with three straight wins, the first 3-0 start in NASCAR’s 77-year history. Tyler Reddick delivered all three.
The business metrics are just as strong:
• 150,000 fans on race day at the Daytona 500, 450,000 across the Speedweeks
• 7.489M viewers on Fox Broadcasting Company for Daytona, up from 6.76M last year
• 4.487M viewers for Atlanta at EchoPark Speedway
Three months after antitrust tensions, the on-track results and audience numbers tell a different story.
2026 Daytona 500 champion Tyler Reddick opened up about what it’s like having Michael Jordan as his boss:
“To hear someone like Michael Jordan say, ‘Of all the drivers in my garage, you’re the guy I want driving my car the most’… it truly is crazy.” — @TylerReddick@NASCARONFOX | @FS1 | @DannyParkins