MrBeast reveals the "Purple Cow" rule he uses to get 200 million views per video
"If you're driving down the road and you see a cow, you' wont look. But if there's a purple cow, you're going to look four times"
"If you're scrolling videos and it's something you've seen before, that's a cow. But putting a bunker underground with two people living in it, that's a purple cow on social media"
Today I turn 30.
I’ve dedicated over 50% of my life to mastering YouTube strategy.
50+ billion views, millions in revenue, across 100s of channels later…
Here are 30 lessons for creators: