Just Digital PR

🔗 Sharing the Best Digital PR Campaigns, Tips & Tricks

[Just Digital PR @justdigitalpr]

Tag us or DM us ✉️ with the BEST Link Earning Tips, Tricks & #DigitalPR Content Marketing Campaigns ✨

We will share them to support each other 💥🙌 and so we can learn together 💖

[Just Digital PR @justdigitalpr]

State of Digital PR in 2026 💫

@buzzstream

https://t.co/7UbGleJEly

[Vuelio @Vuelio]

What lies ahead for the PR and communications industry in 2025?

🌟Here are 25 predictions and pointers from 34 PR experts 🌟

Feat. @ronkelawal @wadds @mrswadds @jonnyn12 @gorkiduhra & more...
➡️https://t.co/MGlYN1mAgL

[Grace | MPRCA @gracetranterpr]

What's happening in December for social & PR opportunities? 💻

Out-of-office replies are starting to flood in & will only increase as we approach Christmas. Looking ahead to Jan, the spotlight will shift to trends centred on New Year’s resolutions, wellness, & fresh starts...

[Lizzy Green @lizzygreenx]

With a new month comes new emerging trends that we can utilise for PR 💡

These are the biggest growing (and very festive) topics on Pinterest Trends across:
💄Beauty
👢Fashion
🍝Food & Drink
🎅Christmas

🧵...

[Robyn @RobynMunroPR]

I'm a sucker for a @MailMetroMedia Insight Calendar - you can pre-order 2025's now: https://t.co/bqKoYLbeIj

[Matt Seabridge @ilikeyoumatt]

41 great Digital PR learning resources that you may have missed from October 💡

https://t.co/7MmUgqmGaQ

[Matt Seabridge @ilikeyoumatt]

ICYMI, last week I launched the Digital PR Library 💡

You can view it at https://t.co/O8fOUwXiLH

The Digital PR Library is a collection of over 1,600 Digital PR resources that I’ve been collecting and archiving over the years

How to use it to get better at Digital PR 👇

[Matt Seabridge @ilikeyoumatt]

2⃣6⃣ Great Digital PR Learning Resources You May Have Missed in September 💡

RIP to the long threads, I'll be posting the monthly round ups of Digital PR resources on my new website moving forward 👇

https://t.co/yvbyMbB9gv

[Em Newton PR @asparajuice]

I'm a fiend for a trends newsletter and I've recently discovered a new one - @trendwatching

It serves weekly summaries of all things campaigns from brand partnerships to survey results and from product launches to global travel trends.

Sub here 👉 https://t.co/FgxuQ43SKs

[Matt Seabridge @ilikeyoumatt]

2⃣8⃣ helpful posts you may have missed from July that you should definitely check out if you work in Digital PR 💡

If you find these threads useful please give them a like a RT 😇

[Almara Abgarian @almaraabgarian]

🚨HOW TO BE A GREAT PR, ACCORDING TO A JOURNALIST🚨

It's Friday and I'd like to give some love to PRs by highlighting some of the best things they have done for me as a journalist over the years.

Here is how the best PRs work and tips you can replicate!

(1/?)

[Alex Aldrich @AlexAldrichPR]

If anyone needs any confirmation that PR is better than paid link building ‘campaigns’…

I’ve just been asked to look into one and I’ve never seen so much irrelevant, spammy, damaging shit in my life.

PR is the best.

Happy Tuesday. 🔥

[James Brockbank @BrockbankJames]

Stop ignoring the impact that nofollow links can have.
​
This is an outdated mindset that we need to shift away from as an industry.
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Nofollow ≠ worthless links.
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We've all been there... a client or manager who won't 'count' nofollow links towards a KPI or goal. But this mindset needs to shift.
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It's 2024, and we're many years past the point where followed links pass value and nofollow links don't.
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At least not when it comes to links earned from the press with digital PR.
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Press links aren't comparable to spammy guest posts, niche edits in random content or other low-level tactics. Earned editorial links are a whole different discussion themselves.
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Why?
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A few reasons...
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We know from the recent Google documentation leak that links are placed into one of three indexing tiers and that high quality tier links likely ignore the nofollow attribute.
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On the flip, that low quality tier links likely pass no PageRank (value).
​
A nofollow link on a press publication without a doubt passes more ‘value’ than a followed link on a low quality page,
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But what type of sites could go into the high quality indexing tier? Knowing that Google is storing and using both click data and Chrome traffic data, this is likely sites that get traffic,
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Those guest post farms with no traffic? Without a doubt the links are worthless.
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I’ve said for many years that Google is ignoring nofollow when there’s signals suggesting it’s a high quality site.
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We now know that Google is tagging ‘high-quality, newsy sites’ … connect the dots. Makes sense.
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Google also changed nofollow from being a directive to a hint back in 2020.
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We know so many press publications blanket nofollow links. So again, it makes sense that Google lost so much link graph data that there needed to be an evolution to follow links where signals suggest they’re trusted, authoritative and editorial links.
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Wanna see the growth we achieved for a client in the travel space where 52% of the links earned were nofollow?

And we're still debating whether nofollow links have any value?
​
And this is without even talking about the other benefits of nofollow links:
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- Referral traffic
- Brand awareness
- Building and demonstrating E-E-A-T
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If we focus our efforts on earning relevant links from authoritative and influential publications, do we really need to still be so caught up on whether it's followed or nofollow?
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When we have so much evidence that nofollow links can positively influence rankings when there are the signals to indicate it's an editorially earned link?
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Digitaloft's Digital PR Director, @amyirvine322, published an awesome post today on 'the power of nofollow.'
​
Do yourself a favour and go give it a read...
https://t.co/6rTowjHqw0

#digitalPR #SEO #linkbuilding

[Grace | MPRCA @gracetranterpr]

What's happening in July for social & PR opportunities?💻

⚡️New Energy Price Cap 01.07
🎾Wimbledon Tennis Champions start 01.07
🌸RHS Hampton Court Palace Flower Show starts 02.07
🗳️General Election - 04.07
🇺🇸US Independence Day - 04.07
🏎️F1 British Grand Prix starts 04.07

[Matt Seabridge @ilikeyoumatt]

How everyone including non sports brands can use the summer of sports to earn press coverage

🧵

[Matt Seabridge @ilikeyoumatt]

2⃣9⃣ amazing learning resources you may have missed from May that you should definitely check out if you work in Digital PR🤓

[Robyn @RobynMunroPR]

☀️🧴My fave campaign of the week ☀️🧴

With the majority of melanoma cases being preventable - Lookfantastic are saying 'What the SPF?!' to the classification and taxation of suncare as a 'cosmetic' product.

✅ Important
✅ Relevant
✅ Positive impact

https://t.co/X9I9QEBUl6

[Alice @AliceVenard]

May Key Dates 🗓️🌻

Here are some key dates coming up in May to keep in your calendar for inspiration for your #digitalPR clients 🔗👇🧵

[Alice @AliceVenard]

Are you tired of always seeing the same links and coverage placements? Struggling to land placements in new and different publications online? 📰🔗🤔

Here are some tips on how to find new publications...

🧵👇

[Cyrus | SEO AI @CyrusShepard]

HARO is dead. Long live HARO!

Remember getting emails like this—100% free—and pitching journalists for links? You could easily do 50-100 pitches/month

While I'm not a Digital PR expert, these are my top HARA alternatives today 🧵1/5