Justin Choice

Multi-exit founder that loves build up companies and people. 📊 @autolegendsrace @nativo @cie_digital Startups, tech, digital media & advertising, web3, cars.

[Justin Choice @JustinCie]

@DJ_CURFEW Right in the short term, wrong in the long: Tools will get easier to adopt, bridging the gap. People will adapt but some need more time. Rationale like this is going to create societal instability. Consider leading with care.

[Justin Choice @JustinCie]

@maxmarchione Dr. Jonathan Kuo at Extension Health - one of the leaders in the space.

[Justin Choice @JustinCie]

@bryan_johnson This is your purpose. To share this with the world. ✨👆🏼

[Justin Choice @JustinCie]

@awxjack Took incredible guts to pass on $1.2B when you had 2M in revenue- kudos and thank you for sharing.

[Justin Choice @JustinCie]

Incredible proud to share that Nativo and Life360 is coming together to build the next big opportunity in digital advertising. The fit could not be more perfect. The opportunity could not be bigger. The home for our team could not be better.

https://t.co/DS9CZBt5kg

[Justin Choice @JustinCie]

AdTech Prediction: in the near future, there will no longer be DSPs and SSPs- just DSSPs.

[Justin Choice @JustinCie]

@BradAT Agree, more efficient to license something like Nativo which has both robust direct selling tools and a native SSP vs spend years building the tech but isn’t the whole point of a walled garden to protect data, provide unique inventory, etc?

[Justin Choice @JustinCie]

I read up on the tariff battle in courts so you don't have to..

1. Trump likely to lose (soon) then appeal to the Supreme Court and lose again (later)

2. Refunds will be due.

3. Trump to use other means to apply more targeted tariffs. No refunds.

4. Uncertainty gets worse.

[Justin Choice @JustinCie]

@ShanAggarwal That's awesome. Congrats!

[Justin Choice @JustinCie]

@tomfgoodwin After decades of highly produced ads, ads that look authentic with low production value can heighten trust. The pendulum has swung.

[Justin Choice @JustinCie]

@JeromySonne A company with that many resources should not release that poor of a UI. You want Jeff working on the product team, not the product.

[Justin Choice @JustinCie]

@dtc Kudos...!

[Justin Choice @JustinCie]

Advertising to and for AI is what's next-- already, some best practices exist:

https://t.co/NAn9lr95VP

[Justin Choice @JustinCie]

@jonathanmendez Tho you certainly can build a brand without advertising, this really is a statement from someone who doesn't understand branding.

[Justin Choice @JustinCie]

@tomfgoodwin Try https://t.co/wzxghpq8LA

[Ryan Law @thinking_slow]

Google made it so that you can't track clicks from AI Mode 🙃

AI Mode just rolled out in the US. we all want to know how it's going to impact website traffic. AI Overviews reduce click-through rates by 34.5%, according to our research—i expect this to have a bigger impact.

well... it turns out that Google strips out the referrer information for AI Mode clicks.

@patrickstox has been running tests since release and just showed that AI Mode clicks are invisible in Search Console and attributed as "Direct" traffic in Analytics.

in other words, we're not allowed to see the direct impact AI Mode has on our website traffic. (because, let's face it, it won't be a positive impact.)

as Patrick explains in his article, there's some hope that AI Mode tracking might come in the future. but for now, AI Mode clicks are invisible.

here's Patrick's article for more detail: https://t.co/HeTIdehvyI

[Justin Choice @JustinCie]

@stitchkingdom @Nouriel Hilarious.

[Justin Choice @JustinCie]

@jordan_steiger Shouldn’t the Jounce SSPs list should roughly align to revenue?

[George Lindfelt @GeorgeWLindfelt]

Q1 in AdTech

Jan 13 T-Mobile acquires Vistar for $600m
Jan 31 Coinbase acquires Spindl
Feb 4 StackAdapt raises $235m
Feb 26 DoubleVerify acquires Rockerbox for $85m
Feb 28 MNTN files for IPO
Mar 5 T-Mobile acquires Blis for $175m
Mar 6 Publicis acquires Lotame

!!!

[Justin Choice @JustinCie]

@growing_daniel It’s heaven. Existing is enough.