Sr. Paid Media Buyer at various agencies. Managed $150+ MM in Meta Paid Social spend + Pin/Tiktok. Interested in Human Longevity, Personal Development, Mexico!
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For sure, especially one that has strong demand and an existing customer base that loves them. But also, I just checked their ads library. Simple Modern has a very diverse ad account targeting many different target personas. They have incredible product photography and copywriting as well. Seems like they’re also creating lots of ad variations, which I’m sure helps performance in the account a ton 😁
What’s the ugliest UI you’ve ever experienced running ads? For me, LinkedIn Ads takes the cake. But if you’re ever run ads on Nextdoor, they’re a pretty close 2nd 😂
What does CTC's hourly tracking look like for BFCM?
Here is how we keep a close eye on the hourly trends through the most important weekend of the year for our customers.
Shopify merchants have broken Black Friday records again. By 1 AM EST in North America on Black Friday, @Shopify merchants had already crossed $1B in sales and global sales peaked at $3.5 million per minute at 12:01pm EST.
Black Friday belongs to independent businesses.
Wishing our dear family & friends a joyful thanksgiving, A great opportunity for gratitude and appreciation
Love ya' - @justintregis & @VangeTapia
(@Rolling2ristas )
Campaign bidding strategies & budget pacing for Meta ads.
In a tiny corner of the internet, among a few folks like me who need a more exciting social life, a discussion started about the differences between bid cap & cost cap (cost per result goal) campaigns on FB.
I was composing a chart of CAC over time for @fromedome with data from @CommnThreadCo@mattaxline asked to take a look at that chart as well.
That's when I noticed a similarity to a previous chart...
Spent a lot of last week looking for correlations between MTA and FB ROAS to make meaningful in-platform decisions. It took a while to find a useful correlation.