I am taking on new email projects now.
If you want any help with your email marketing, contact me.
Reach out here,
Or
contact me on LinkedIn:
https://t.co/EsDzv7lVT3
If you don’t know where to focus, always focus on these two things:
1. Operating with integrity
2. Providing value
Being a person of integrity who genuinely provides value, never goes out of style...and builds a reputation you can't buy.
Sometimes small glitches can stop your emails from landing in inboxes.
Check your ESPs regularly.
Are any subscribers are missing your emails for any reason?
If you find something, fix it.
If you find out that people aren’t receiving your emails because of some glitch,
don’t sleep on it.
Fix it as soon as you can.
You don’t have to make a big deal out of it.
Slowly guide these subscribers back to your regular emails.
If you rely a lot on discounts and blast the same promos to everyone on your list,
And if you desperately want this to change,
Reply “EMAIL FIX” and I will DM you the details.
A DTC brand I am subscribed to only sends discount emails.
Ninety-nine percent of their emails feature a 40% or 50% discount, which is a hefty margin.
This could be a sign of a deeper business problem,
But if it's an email problem, they might need to step back and do some work.