chitti

I architect growth systems using AI + direct response 🌊

Have a cool X banner? I might steal it.

[chitti @chittigotthrone]

claymation ads are crushing

Iterate winning ads as much as possible

[chitti @chittigotthrone]

After the Meta Andromeda update,

I have noticed static ads are driving more clicks than video ads.

Is there something I'm missing?

[chitti @chittigotthrone]

good copy will always outsell good design
ugly ads with sharp messaging beat beautiful ads with weak copy every single time
disagree with me

[chitti @chittigotthrone]

One of the most simple ads I have ever seen but uses some serious winning frameworks:

1. Has a dramatic hook.
2. Fast cuts, giving enough dopamine spike and curiosity to the reptile brain.
3. Strong promise block, the video itself is stacking the Proof Block, and the closure has an amazing touch of Constraint Blocks.

Started with the feeling of
"How much did you even spend?"

and ends with a "desire to be pampered."

@nectarsleep

[chitti @chittigotthrone]

Ever thought of running Claymation videos in VSL?

If not, who's stopping you?

[chitti @chittigotthrone]

AI will never replace copywriters
it'll replace copywriters who never understood why people buy in the first place
still think AI is the problem?

[chitti @chittigotthrone]

If you think expensive ads perform better.

IG and TikTok changed the game.

Audiences now scroll past anything that screams, "I spent money on this."

Raw authenticity beats polished production in 2026

[chitti @chittigotthrone]

@rirahcreates facts

[chitti @chittigotthrone]

Native in-feed ads always get my attention.

What better way to sell the product than by having the prospect visualize its use?

They have some crazy ad concepts. Kudos @northpeakgear

[chitti @chittigotthrone]

@DanielSmidstrup In my opinion , both are good
It usually depends on your creativity and prompt and how you wanna use them

[chitti @chittigotthrone]

@MichLieben ads

[chitti @chittigotthrone]

positioning beats creative every single time
a mediocre ad with a sharp angle will outperform a beautiful ad with a generic message
change my mind

[chitti @chittigotthrone]

This got me to laugh and click.

LMAO @Publix

[chitti @chittigotthrone]

ads that win don't try to be clever
they just say what the customer's already thinking
do you agree with this?

[chitti @chittigotthrone]

@mikefutia CLAY

[chitti @chittigotthrone]

the hook isn't why your ad failed
you just never understood why people actually buy
change my mind

[chitti @chittigotthrone]

the best converting ads don't feel like ads
they feel like someone read your mind
that's not luck that's research
What's your pov regarding this?

[chitti @chittigotthrone]

@markproduct knowing which message makes someone stop scrolling and buy
ai doesn't know your customer's pain points, i do
that's my value

[chitti @chittigotthrone]

@Camicees honestly this is just understanding people before selling to them
the brands that do this well don't even feel like ads
what health niche are you seeing this work best in?