Just now getting around to Paul Graham’s essay on the Swiss watch industry.
In the 1970s, quartz watches made mechanical watches outdated because they were cheaper and more accurate.
Three companies survived--Patek Philippe, Audemars Piguet, and Rolex.
- Rolex saw it coming first. Stopped innovating on movements in the 1960s. Went all-in on marketing, celebrities, sponsorships.
- Patek created artificial scarcity. Track every watch by serial number. Multi-year waitlists. They literally buy back their own watches to keep prices up.
- AP made the case design the entire identity. The Royal Oak, with octagonal bezel, exposed screws was instantly recognizable.
Meanwhile there was another company called Omega that used to be in the same tier but instead of focusing on brand they tried to compete with the other quartz watches, which didn’t go too well.
Graham’s takeaway was that when the tech makes things easier to produce, brand becomes the only differentiator.
I just pulled 46 US Shopify stores that are scaling hard right now
Traffic growth, estimated revenue, active ads, ad growth over 7d, 30d and 3 months..
All in one Google Sheet. Free 99
RT + follow and comment "STORES" to get it 👇
if you lose your facebook ad account, momentum dies overnight
campaigns paused
cash flow frozen
pixel data stuck
scaling gone
most advertisers think about protection only after they get banned
by then it’s already too late
so i built a simple cheat sheet with the exact system i use to protect every ad account before spending real budget
how to structure business managers
how to lower policy risk
how to warm accounts properly
how to scale without triggering reviews
what mistakes silently flag you
no theory
just the backend setup that keeps accounts alive while spending hard
rt + comment “account” and i’ll send it
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R.I.P Media planners.
This AI agent generated $2B+ with Ads — and just killed manual creative research forever...
→ No more doom-scrolling Meta Ad Library for hours
→ No more watching competitor videos one by one
→ No more "inspo folders" you never open again
→ No more creative briefs built from gut feeling
Just one prompt → full competitive intelligence in 60 seconds.
Here's how it works:
→ Category Crawler (scrapes competitor ads, Reddit, search trends automatically)
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→ Gap Finder (identifies winning patterns your brand hasn't tested yet)
→ Brief Generator (outputs production-ready scripts and creative briefs instantly)
Results from teams using it:
• 20+ hours of manual research → 60 seconds
• Competitors’ ads, found from over 150M+ ads.
• Production-ready scripts and briefs — no guesswork
It also has a free Competitor Intel report:
Enter your website and get competitors' ads, best hooks, winning angles, and gap analysis against your own ads.
Like + comment "ADS" + repost, and I'll DM you the link.
(must be following)
No one talks about this concept
Because it's the BIGGEST printer in ecom
Almost every 8-9 fig health brand has a variation of it in their top spenders
So I turned it into script template for quick testing
Retweet + comment "SCRIPT" and I'll send it
Alright mfs, just crafted a banger
How we took a client from a $3K/mo "AI guy" to $100k/mo+ by landing $35K/mo deals with Fortune 500s like BCG, Coca-Cola, BMW in under 6 months
Full 17-page breakdown of the exact repositioning framework + how you can apply it
(even if you’ve got zero case studies)
RT + follow & comment "Doc" and I'll send it
Just filmed a 30-min banger
Went over the EXACT repositioning framework that can take ANY agency owner from begging for $5K/mo retainers
To closing $30K-$100K deals in under 90 days
(even if you have zero case studies)
RT, like + comment "VIDEO" and I'll send it