Kjartan Þórisson

Co-founder and CEO @ - the Home and OS of the Experience Economy

[Kjartan Þórisson @k_thorisson]

@iMiaSanMia lol, worked

[Kjartan Þórisson @k_thorisson]

@jokull Nice, I like it

[Kjartan Þórisson @k_thorisson]

@jokull Had good experience with Sanity - they have a MCP and solid APIs

[Kjartan Þórisson @k_thorisson]

I don't know @jack but I've always gotten the feeling that he's one of the most grounded, based and meditated founder-operators in SV and beyond.

This decision should therefore be taken as an extremely high-signal indicator about where things might be headed.

Time will tell if this will be another @Klarna-esque "too soon, but directionally right" move, but that doesn't change the fact that the writing is on the wall: this is not the world you grew up in. The entire playbook is being rewritten in real-time. Act accordingly.

[jack @jack]

we're making @blocks smaller today. here's my note to the company.

####

today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.

first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.

we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.

i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.

a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.

we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.

to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.

to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.

jack

[Kjartan Þórisson @k_thorisson]

@InglfurAri @elonmusk I'm inclined to agree. Care sharing more about how you're thinking about "dataset availability" in this context?

[Kjartan Þórisson @k_thorisson]

@gunnarthedev The Noona Way 🧘

[Kjartan Þórisson @k_thorisson]

Gm ☕️

[Kjartan Þórisson @k_thorisson]

https://t.co/nZnqP0vRSC

[Kjartan Þórisson @k_thorisson]

Some time soon, when the capability delta between new models starts to decrease for most everyday use cases, the @taalas_inc approach will start to make more and more sense.

I was mind-blown when I tested https://t.co/XA0iMway6R and got a near instant response. Their thesis raises a lot of interesting questions about the economics of the industry as a whole going forward.

Very much recommend reading their blog post, "The Path to Ubiquitous AI", linked below.

[Kjartan Þórisson @k_thorisson]

@jokull @gunnarthedev @einartryggvi @triptojapan_ More interesting than useful right now but I can sense the potential. And they have already surfaced truly valuable insights for me and the team.

And the beautiful thing is that they get more powerful with every tool I add to their toolkit.

[Kjartan Þórisson @k_thorisson]

Demo Friday at Noona Labs today:

1. Group bookings and events with payments and QR ticket support (finally)
2. e2e demo of an in-house autonomous coding agent solving a bug: from Linear to a reviewed PR ready to deploy (@gunnarthedev)
3. @einartryggvi CTO vibe-coded a custom AI-powered @lokalise replacement in @Replit that looks much more powerful for our use multi-market, multi-repo use cases.
4. ... and a fully-autonomous agent squad working independently 24/7 in the cloud on goals and tasks on behalf of Noona Labs

I guess this is what it looks like to be surfing on the wave of singularity 🌊

[Kjartan Þórisson @k_thorisson]

This 💯

[Garry Tan @garrytan]

This is the age of CEOs crushing 10 people’s work with Claude Code in nights and weekends and I am so here for it

The fire in your belly that got you here never really goes out and now we are all cooking 20 hours a day

[Kjartan Þórisson @k_thorisson]

Chat, why you do this to me?

[Kjartan Þórisson @k_thorisson]

"To affect the quality of the day, that is the highest of arts"

[Kjartan Þórisson @k_thorisson]

@bm1995amorfati = meira líf

[Kjartan Þórisson @k_thorisson]

@bm1995amorfati Nýja kynslóðin af Kindle paperwhite er svo nice: baklýsingin, dark mode, warm tones, aðeins stærri skjár…

Kindle er einfaldlega frábær vara - allir ættu að eiga.

[Kjartan Þórisson @k_thorisson]

Evrópa að vakna?

https://t.co/CcT43h0BGk

[Kjartan Þórisson @k_thorisson]

@gislivaldorsson Þetta er ekki staðfest í greininni sem þú hlekkjar í - hvar heyrðir þú þetta?

[Kjartan Þórisson @k_thorisson]

@sgeiri Heyrðu síðan leigðum við Tesla Model Y og fengum að upplifa FSD.

Ómægod…

Þetta mun breyta svo miklu.

[Kjartan Þórisson @k_thorisson]

Pósta þessu með fríu og virkilega hröðu @Starlink interneti um borð í @HawaiianAir flugvél.

Langbesta internet upplifun sem ég hef átt um borð í flugvél, hvílík dýrð.