kaavya bector

A digital writer and strategist with 10 years of experience. I help brands, individuals and startups with their content through strategy and storytelling.

[kaavya bector @kaavyabector1]

A hangover is just the emotional interest you pay for being happy beyond your means the night before.

[kaavya bector @kaavyabector1]

Guys there is a lot of #disinformation out there. Only trust war updates from sources that play the #Uri soundtrack #ceasefire #NationFirstBusinessLater #NationFirstBusinessLater #

[Rishi Sunak @RishiSunak]

No nation should have to accept terrorist attacks being launched against it from land controlled by another country.

India is justified in striking terrorist infrastructure. There can be no impunity for terrorists.

[‎ً @softiealiaa]

saif ali khan getting stabbed at his own house is terrifying and not funny at all. idk how y’all find it okay to make memes about something so scary. seriously, do better. you don’t have to look cool all the time. some situations demand basic humanity.

[kaavya bector @kaavyabector1]

Hi @metaindia, I have been wrongfully charged 59,500 rupees for an ad. I would like to request for a refund. Tried submitting a form online but I came across an error. Can you please get me in touch with a human customer service representative?

[kaavya bector @kaavyabector1]

Hey looking for a features writer based out of Delhi...please dm me.

[kaavya bector @kaavyabector1]

And the comments section shows how triggered people are that a woman thinks she is hot even though she hasn't starved herself.

[kaavya bector @kaavyabector1]

@NavalismHQ @naval building and creating

[Navalism @NavalismHQ]

"Escape competition through authenticity."

@naval

[kaavya bector @kaavyabector1]

If you had to deal with one toxic trait, which would you find more tolerable?

[kaavya bector @kaavyabector1]

@NavalismHQ @naval Hahahaha ok....

[kaavya bector @kaavyabector1]

@hg6 Yea the life altering decision...

[kaavya bector @kaavyabector1]

What did you think of this move? Do you think brands can learn to capitalize on negative press and find a creative way to turn it on its head?

#donaldtrump #marketing #advertising #antifragility

[kaavya bector @kaavyabector1]

Marketing campaigns shouldn’t just be creative and sticky, they should be antifragile too. Donald Trump’s Election Campaign is a masterclass in antifragility.

Antifragility is the concept of becoming more robust when faced with stressors, uncertainty and risk.

[kaavya bector @kaavyabector1]

They truly turned a negative event on its head and made his campaign stronger. They made his haters literally contribute to his campaign.

I guess they proved that there is no such thing as negative publicity afterall.

[DAN KOE @thedankoe]

The paradox of life is that everything is a disaster and yet everything is just fine. Where you focus your attention is the difference.

[kaavya bector @kaavyabector1]

People who truly have gratitude in their hearts and are able to enjoy life even through the ambiguity and pain have cracked the code of life. ❤️

[kaavya bector @kaavyabector1]

Thanks for ruining ice-cream assholes. Will be delegating all such work to men going forward.

[kaavya bector @kaavyabector1]

It was 2 am and I was returning from a party. I was wearing a long baggy dress, nothing flashy.

I saw an ice cream parlour and asked my driver to stop the car on a lit up golf course road. He stopped the car a little ahead of the parlour.

[kaavya bector @kaavyabector1]

I get off to walk a few steps to the shop when a car full of men slows down next to me. My heart comes to my mouth. I actually freeze. My car was facing the other way, the driver noticed nothing.

I can't believe I thought I could walk 5 steps alone at night.