🚨 JUST IN - Google published a long piece about "Optimizing your website for generative AI features on Google Search" 👀
A lot in it https://t.co/22t75EtwUH
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Your sitemaps are probably lying to you.
Not about which URLs exist — about what's actually happening with indexing.
Most sitemap setups split files arbitrarily: sitemap_0.xml, sitemap_1.xml, sitemap_2.xml. Nice and tidy. Completely useless for diagnostics.
When indexing drops, you see a number go down in Search Console. But which pages? Products? Articles? Location pages? With arbitrary splits, you genuinely cannot tell.
Segment by content type instead, and sitemaps become a monitoring system. A drop in your products sitemap means something very different from a drop in your articles sitemap, and you can act on it immediately.
There's also a detail most people miss: Google Search Console caps issue sample data at 1,000 URLs per sitemap. One monolithic sitemap = 1,000 samples. Ten segmented sitemaps = up to 10,000. That's not a minor difference when you're troubleshooting at scale.
Wrote up the full approach: segmentation strategies, hierarchical indexes, naming conventions, and the trade-offs of making your sitemap structure public:
https://t.co/1lpTGeZ4ja
SEO Audit Tools I Use in 2025:
- Ahrefs (💰)
- ChatGPT (💰)
- Schema Markup Validator (🆓)
- SiteBulb Pro (💰)
- PageSpeed Insights (🆓)
- GTMetrix (🆓)
- Google Search Console/Analytics (🆓)
- Link Research Tools (💰)
Chrome Extensions I Use:
- Detailed SEO
- Keywords Everywhere
- VidIQ
- SEO Search Simulator
- Link Redirect Trace
- Harpa AI
@CEEE_Equatorial 72% na teoria, porque na prática, no dia a dia de quem circula por poa e região metropolitana a realidade é outra. Ou seja, piada esse número.
Great new Chrome extension for GSC. Can do quick date comparisons & see percentage changes.
I know this has been a feature request for many SEOs for a while so make sure to check it out.
Install the Google Search Console Date Selector via @thijsvanhal: https://t.co/s6bbkbqp15
We're excited to announce the new Search Console robots.txt report, available from the settings page. We're also making relevant info available from the Page indexing report. As part of this update, we're sunsetting the robots.txt tester. Check the updated help center page https://t.co/2TXzFXNs4S
Starting today, the Rich Results Test supports validation of structured data for paywalled content. The tool can be found here: https://t.co/6O8U7kKmV0
Learn more about structured data for paywalled content here:
https://t.co/SFbwdHMv94
Looking for a complete SEO checklist that will help you to increase your site’s organic traffic and rank on Google? Look no further 👇
We cover 41 best practice points and tasks here: https://t.co/3Ttff3Qw2e.
Updated: Hobo Technical SEO audit checklist:
For SEO; Web team managers, developers and business owners.
Includes search console checks; crawling tips; mobile SEO tips; useful SEO audit tools.
Google sheet: https://t.co/DO9qPwqMuJ
Details: https://t.co/sqz4VmHbjz - #seo
Google Explains How To Inject Canonical Tags Using JavaScript In Updated Doc - https://t.co/qbwaeDg58k. Nice to see this officially documented.
To find conflicting canonicals, use the 'Canonical Mismatch' filter in the JS tab ->
Little peak of our own automated Data Studio crawl report that's been running each day using the inbuilt feature in SF (from Aug last year). If you'd like to create your own, check out our tutorial & DS template you can use - https://t.co/G66fxYUILN