Kaiet | Creative Strategist

creative strategist | leading ad creative for 8-9 fig DTC brands

Skilled through ⬇️
@ecomuniversity
EVOLVE - Skool
ADvantage - Skool

[Kaiet | Creative Strategist @kaiet_ecom]

@tryatria_AI DRAMA

[Kaiet | Creative Strategist @kaiet_ecom]

@mediabuyer69 Sent you a dm

[Kaiet | Creative Strategist @kaiet_ecom]

More creative ≠ better creative strategy

You can launch 50 ads this month and learn absolutely nothing if you’re changing everything at random.

Before you launch a single creative, answer this:

→ What are we testing?
→ Why are we testing it?
→ What changed?
→ What stayed constant?
→ What did the results teach us?

Volume without learning is just spend

[Kaiet | Creative Strategist @kaiet_ecom]

Your next winning ad might be hiding in your comments.

Turn objections into hooks.
Turn doubts into proof.

Let your audience write your next brief.

[Kaiet | Creative Strategist @kaiet_ecom]

Want to see what’s actually working for ecom brands running AI ads on Meta?
These 5 ad libraries show it, sorted by impressions 👇

Realistic AI UGC:
https://t.co/m7X55IGY34
AI Drama:
https://t.co/UNN088XwXS
AI Skits:
https://t.co/u6G0rnU08n
AI Timeline:
https://t.co/4Svn6wd2il
AI Suno Songs:
https://t.co/rXoUHJKc6R

Save them, check them weekly, and borrow the angles for your next creative test.

[Kaiet | Creative Strategist @kaiet_ecom]

5 AI drama ads worth studying right now 👇

https://t.co/qex5whMAWz
https://t.co/60TKVSW3MN
https://t.co/dOloMjH2SN
https://t.co/BJNHT7XzN3
https://t.co/zJJId6uyk6

Break them down, steal the angles, and test your own version.

[Kaiet | Creative Strategist @kaiet_ecom]

@ecomrh sent you a dm, already worked in this niche

[Kaiet | Creative Strategist @kaiet_ecom]

@hectorserrranoo Hi Hector, what do you recommend doing to surround yourself with this talent?

[Kaiet | Creative Strategist @kaiet_ecom]

@ufuoma_raymond @CopyWithOlli Nicee!
It's good to know that it has worked for other people as well

[Kaiet | Creative Strategist @kaiet_ecom]

@TheWillRivera I just sent you a DM

[Kaiet | Creative Strategist @kaiet_ecom]

If you want to create Yapper ads, pay attention to TikTok Shop.

I use Kalodata a lot to see what is EXACTLY performing right now in different industries.

[Kaiet | Creative Strategist @kaiet_ecom]

@CopyWithOlli How long did it take you to start seeing great results with that?

[Kaiet | Creative Strategist @kaiet_ecom]

@CopyWithOlli I'll continue on IG, mainly responding to stories from owners looking for CS.
But I see a lot of potential for inbound marketing in X

[Kaiet | Creative Strategist @kaiet_ecom]

@chancl3x @ecomuniversity exact path imo. junior CS first, learn on the brand’s dime

i’m not junior, but i’m thinking of joining ecomuniversity to see what opportunities come from it.

[Kaiet | Creative Strategist @kaiet_ecom]

drama ads and song ads are one of the most profitable ads i’ve seen...

and 99% of ecom brands are doing them wrong...

in order to make a drama or a song ad work you need to think of how you can ragebait people while keeping the core idea of your product inside the drama or song ad...

some of my best drama ads have very controversial situations, for example:

- man presents her old wife like she was her mom in front of his friends
- woman hears her husband say something brutal about her face, then she tries to hide it with makeup
- you get what i mean...

you probably have never seen something like this in advertising...

most brands won’t try it, the ones that do will own their category...

[Kaiet | Creative Strategist @kaiet_ecom]

@armaanprints sent you a dm

[Kaiet | Creative Strategist @kaiet_ecom]

Drama ads are #1 for my clients rn.

Want a $100K+ spend ad? Drama ads are the easiest path I know.

Attention to all ecom brand owners - Please double down on TOF Drama ads.

literal printing machine, Easy Revenue $$$

But the key is working closely w the editors cuz Story architecture in drama ads is the most crucial part.

Tight feedback loops, Stronger Skeleton and Godspeed with the format.

[Franky Shaw @frankyecom]

Women wanna watch shows.

They wanna follow characters, drama, relationships, tension, payoff.

They don’t wanna get 8 seconds into their scroll and suddenly feel like they’ve been ambushed by an ad.

So give them the show.

Build the entertainment first, then slowly work the product into it.

That’s the part I think a lot of brands are missing.

Entertainment value is basically the currency you use to earn product attention.

If the story is good enough, people will happily sit through the product education because you already gave them something worth watching.

And when you get that balance right, the ad account usually tells you pretty quickly.

Cheap CPMs.
Strong CPAs.
Way more scale.

Stop interrupting the show.

Make the ad the show.

[Kaiet | Creative Strategist @kaiet_ecom]

@umzrs sent you a dm