Scaling your Shopify app becomes easier if you know the right marketing channels.
1. Outbound
2. Partnerships
3. Events
Here's how to nail two out of three using great product led content ๐
https://t.co/o8nGuGk1cn
I received the following message from a colleague on an internal WhatsApp group. All three gold medallists at IIMA in the class of 2025 are from Shaheed Sukhdev College of Business Studies. Quite remarkable. Well done SSCBS. Move over IIT. Make way for the new kid on the block @IIMAhmedabad@IIMAVentures@SSCBS
6/n
The question that come to my mind here - if the gift is only valid till next order then why even bother adding an expiry date to it. It only misleads the customer into thinking that the incentive is available for use for longer than it actually is.
Is this a dark pattern?
Noticed a dark pattern in @ZeptoNow app.
1/n
I stopped using Zepto for sometime and was offered a 100 rupee amount, which was added automatically in my Zepto wallet. I was informed of this via SMS.
5/n
I thought to raise a ticket but when I checked my wallet transaction history, it showed me this.
The gift which had a supposed expiry till 2025 got expired the moment I placed another order - whether or not I took benefit of it.
Scaling your Shopify app becomes easier if you know the right marketing channels.
1. Outbound
2. Partnerships
3. Events
Here's how to nail two out of three using great product led content ๐
https://t.co/o8nGuGk1cn