The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. It documents the full experience of being a customer.
How to best use customer journey maps? https://t.co/xk184wWPxa
#cx20#customerjourney
Professor Joe Fayt always brings in amazing examples of advertising in class...This time we saw a hidden, indirect form of advertising. @kfc follows 11 people, all named around either herb or spice.
#servicemarketing by @casecoach is one of the best courses at #schulich
โWith transformations, the customer is the product. The whats โ donโt matter unless the customer achieves the aspiration that they want.โ Witnessing @joepine, the man behind the famous "The Experience Economy" in #CX20 class by @DrGiesler
Thank you for an amazing lecture!
What a session with @kaleandkrunches' #MarlieCohen in @DrGiesler's #cx20 class!!! Learnt a new term #homification and how to bring brands #athome by creating an experience that customers most resonate to. Thanks @DrGiesler for bringing to us all yet another awesome guest lecture.