Leadership and systems must evolve together.
Key truths:
โข You cannot mask, fake, or cover up team dysfunction with systems
โข You canโt systematize your way out of weak leadership
โข Leadership and systems are two sides of the same coin
Hot take: Most marketing agencies are selling you a retainer to post on Instagram.
That's not marketing. That's a content calendar.
Real marketing = leads in, revenue out, everything measured.
If your agency can't show you cost-per-lead, what are you paying for?