Karolina Kurcwald

A SaaS & tech copywriter, messaging strategist, and career coach. A mom. A woman in tech. An email geek. I run on caffeine. And I'm on my way.

[Sesame Street @sesamestreet]

The letter X will be holding a press conference later today. #TwitterX

[Olena Bomko @olenabomko]

Do you know your customers?
By Yaakov Carno

[Adam Grant @AdamMGrant]

Don't mistake quick thinking for IQ. Rapid answers often reflect shallow reasoning.

Data: smarter people are faster on easy problems but slower on hard ones. They know haste makes waste, and they want to get it right.

Refusing to trade accuracy for speed is a sign of intellect.

[Karolina Kurcwald @karolstefan]

💗

[Vikki Ross @VikkiRossWrites]

I managed to get some pages from the #BarbieMovie marketing brief - probably shouldn't share but...

[Karolina Kurcwald @karolstefan]

SaaS companies, watch and learn. (Also, looking at my calendar reminders to cancel the annual subscriptions I wasn’t reminded about last time 👀)

[Josh Garofalo @swaycopy]

Wish more SaaS companies did this.

Not doing this is a desperate attempt at retention that results in:

1) Your customer complaining when it auto-renews

2) Your customer taking to social when you stand your ground

3) Your customer setting a calendar reminder to cancel.

[Karolina Kurcwald @karolstefan]

Having had my judgement questioned in my area of expertise (by non-experts, might I add,) too many times to count.

[Brooklin Nash @realBrookNash]

True story: we’ve shut down deals and switched business coaches because of how men have treated my female co-founders.

Men, we need to do better.

Maybe let’s start with something small: normalizing interrupting men who interrupt women on Zoom calls.

(Source: HBR)

[Karolina Kurcwald @karolstefan]

@JDTennille @realBrookNash also, doing what you love for work sometimes leads to eventually getting sick of doing what you once loved. #JustSayin

[Karolina Kurcwald @karolstefan]

@MightyFineCopy_ and have you ever read the German label on an agave syrup bottle? 🫢(yes, I’m an adult, but still crack up every time I see it).

[Ryan Wallman @Dr_Draper]

*as AI extinguishes all life on Earth*

AI bro on Twitter: ‘Here are 10 ways you can make the most of AI’s extinction tools.’

[Karolina Kurcwald @karolstefan]

@SuzannaLundale

[Vikki Ross @VikkiRossWrites]

Client: We wrote the copy ourselves

Copywriter:

[Karolina Kurcwald @karolstefan]

@MightyFineCopy_ a good espresso machine and good quality coffee.

[Val Geisler @lovevalgeisler]

This is also why the NPS "how likely is it that you would recommend us to a friend" question is inherently flawed and requires more followup questions. NPS is just a tiny sliver of the voice of your customer. Now go talk to your customers!

[Karolina Kurcwald @karolstefan]

@lovevalgeisler I actually once heard from a prospective client that they "kind of needed, you know, a mom who would tell them what to do". Really.

[Karolina Kurcwald @karolstefan]

@lovevalgeisler Just here to root for the new M2 Air - got it in December after the replacement battery in my 2015 MB Pro started dying (still good as backup though) and I’m really impressed. plus, it’s COMPLETELY silent.

[Karolina Kurcwald @karolstefan]

this entire thread 💯. courtesy of @annhandley's newsletter, ofc.
(also, this is the moment when I'm reminded that the only digital version of my MA thesis is stored on an actual floppy disk that I still have somewhere – obvs.)

[The Cultural Tutor @culturaltutor]

Have you ever noticed that the save icon is a floppy disk, even though they became obsolete twenty years ago?

That's called a "skeuomorph" - when something new takes on the appearance of what it replaced.

And once you start to look, they're everywhere...

[Karolina Kurcwald @karolstefan]

@StoriesWithGill but a well-deserved one!

[Karolina Kurcwald @karolstefan]

@HCWeiss I feel like the only secret to enjoying it is being there a lot and having no life. I’ve had my moments with LinkedIn, but it’s always when I post and comment a lot (hence, the algorithm likes me). Whenever I stop engaging so much, it’s like starting from scratch. Every. Time.

[Karolina Kurcwald @karolstefan]

The timing seems weird to be back on Twitter, but I promise it has nothing to do with anyone’s midlife crisis other than my own.

[Reductress @Reductress]

BREAKING: Man Makes Midlife Crisis Everybody's Problem: https://t.co/BqY9Xneph8

[Karolina Kurcwald @karolstefan]

This plus the entire thread that follows 👀