A special thank you to @TomHolland1996 for welcoming audiences to experience Spider-Man: Brand New Day in EPIQ.
Be the first to experience the Spider-Man: Brand New Day trailer in EPIQ, the most immersive Premium Large Format in town.
Experience every frame bigger. Every swing more immersive.
The Spider-Man: Brand New Day trailer is now playing at your nearest participating EPIQ screen.
@MarvelStudios@SonyPicsIndia
#SpiderManAtEPIQ #SpiderManBrandNewDay #EPIQ #ExperienceInEPIQ #TrailerLaunch #MarvelStudios #SonyPicturesIndia #SpiderMan #ComingSoon
Today, i.e. 3rd July, marks the first anniversary of the historic day when India’s first-ever Dolby Cinema was inaugurated and screened a full-fledged Dolby Cinema movie: F1 (special screening only for invitees). It opened for general public on 4th July with Jurassic World Rebirth 3D.
Never forget that there was a time when people believed Dolby was not interested in expanding to India. Getting to be a part of the opening day event for such cinema technology is a privilege I’ll cherish forever.
Fun fact: I did the entire journey from Chandigarh to Pune and back for just ~₹4,000 (including food, stay, tickets… everything!). It wasn't necessary, but I just wanted to stress-test my endurance for long travels. I succeeded, but exhausted myself badly and pledged to never do this kind of ultra-cheap travel on long routes again.
The video I made was by far my most tough edit, which made me almost give up. But I managed to finish the edit within 12 days (I returned on 6th July, published in on 18th July). The video performed very well and currently has more than 250K views! https://t.co/uUrT9M05gC
🕷️ The #SpiderMan fever has begun at @PrasadsCinemas!
The #SpiderManBrandNewDay Flat Trailer is now playing on the big screen. 🔥
Looks like @PrasadsCinemas is the first theatre in Hyderabad to screen the Flat trailer! 👀🔥
Who’s ready for a Brand New Day? 🕸️
The 15 rules of Filmmaking for comedy movies by Zucker, Abrahams and Zucker (ZAZ):
"1. JOKE ON A JOKE: Two jokes at the same time cancel each other out. If the joke is in the background, the foreground action should be serious, and vice versa. Focus on one joke at a time.
2. ACKNOWLEDGEMENT: Sometimes referred to as “winking.” Don’t acknowledge the joke, or that you made a joke. Actors in the foreground must ignore jokes happening behind them.
3. MERELY CLEVER: A “clever” joke isn’t good enough. It has to get a laugh.
4. BREAKING THE FRAME: Don’t remind the audience they’re watching a movie. Jokes about the movie itself, the movie business, or comedy itself are a strict no-no, although it’s possible to sneak one in if you don’t dwell on it. See Rule #11: That didn’t happen.
5. TRIVIA: A joke using references so arcane that few people will ever get it.
6. JERRY LEWIS: A comedian who is doing every possible crazy thing he can to get a laugh. As a result, when something was over the top, we would just say, “Jerry Lewis.”
7. AXE GRINDING: When the joke is overshadowed by some message, it gets unfunny fast.
8. KNOCKING DOWN THE POSTS: Conceptual jokes are fine, but people don’t laugh at concepts; they laugh at verbal or visual punch lines. In 'Airplane!' (1980) the gag of the soldier leaning out the door as his girlfriend runs alongside is merely referencing the same scene we’ve seen in hundreds of films where it makes sense—or a train. Fortunately, we decided to put old-style railroad posts on the runway and have the girl knock them over. People clearly get the concept of the scene, but they don’t laugh until she knocks down the posts.
9. STRAW DUMMY: A hollow setup for a joke where the target has been invented by the writer. You can’t satirize something that doesn’t exist. Like a block-long, nuclear-powered bus.
10. CAN YOU LIVE WITH IT?: Once a joke is made, it can’t be allowed to hang around (Rule #14). Like a personalized license plate, how long can “LV2FART” be funny?
11. THAT DIDN’T HAPPEN: Something that totally defies all logic but is on and off the screen so fast that we get away with it. Robert Stack in 'Airplane!' yells, “They’re on instruments!” Cut to the cockpit—the actors are playing musical instruments. Seconds later, the saxophone and clarinets have disappeared. If it’s done right, no one in the audience will ask where the instruments went.
12. UNRELATED BACKGROUND: A joke happening in the background, though unacknowledged, still needs to be related in some way to the action in the foreground. This rule was put into effect after the release of Airplane!, when we desperately trying to figure out why no one laughed at the spear striking the wall behind Robert Stack and a watermelon crashing on the table behind Lloyd Bridges. It made us laugh so hard when we wrote it, filmed it, saw it in dailies, as well as the finished film. Unfortunately we were the only ones. It was craziness without an actual joke. We left it in, and probably in some way it adds to the irreverent tone of the film, but it never gets a laugh.
13. TECHNICAL PIZZAZZ: Special effects and big action don’t necessarily mean funny.
14. HANGING ON: Don’t play a joke too long. When it reaches its peak, get out. The film should move off a joke before the audience does.
15. THERE ARE NO RULES: We try to follow these rules as closely as possible, realizing that perhaps what is most important is knowing when to ignore them."
("Surely You Can't be Serious - The True Story of Airplane!", ZAZ interviewed by Will Harris, 2023)
P.S: On this day, 46 years ago, "Airplane!" (1980) was released in the USA.
I’ve tried dual projector Dolby 3D, and it may be the best 3D format (it’s in PCX and Dolby Cinema only). I’ve heard great things about active 3D, but I’m yet to try. I believe it might be the second best 3D format, especially if paired with infinite contrast LEDs like Luxxon or high brightness projectors like EPIQ’s SP4K-55B. All depends on how well they tune and sync, because active 3D can be tough to perfect, since it requires precision sync between the projection/screen and the battery operated 3D glasses. I hope I get to try it some day! All the best to the EPIQ team.
One of my favorite screen, #EPIQ#Luxon@aaacinemasoffl is getting ready with Active 3D. They have been testing it for a while. So #SpidermanBrandNewDay is going to be 3D here. LED screen already looks brighter and has the best contrast and Active 3D means. It will be one of the best venues to watch spiderman in 3D in #India
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4k HDR LED + Active 3d + #DolbyAtmos is a killer combo
🎬 AAA Cinemas - EPIQ Luxon LED
😎 Introducing Active 3D from Spider‑Man: Brand New Day
💡 Why it’s special:
Active 3D on LED delivers next‑gen immersion with brighter highlights, sharper depth, and more dynamic contrast than traditional projection. Spider‑Man swings into a whole new dimension on the Luxon LED screen!
#AAACinemas #EPIQLuxonLED #Active3D #SpiderManBrandNewDay #CineTribe #CineMaha
#PCSanath, the co-founder of Firefly Creative Studio, which worked on #Bāhubali, also appeared in #1Nenokkadine. He is the character Kelly Dorji kills in his introductory scene.
I noticed him again today while watching #BahubaliTheTorchBearer.
First trailer for ‘THE ROOM RETURNS’, starring Bob Odenkirk as Johnny.
The film is a remake of ‘The Room’ shot in under 12 hours with no rehearsal. All proceeds from the film will go to charity.