Katie Meares

Boy mom, Giants baseball, Niners football, books, TikTok government affairs. Opinions my own. she/her

[TikTok Policy @TikTokPolicy]

Last week in Indianapolis, we joined the Skilled Careers Coalition, @SkillsUSA and @IvyTechCC for The Toolbelt Generation — bringing together Indiana leaders, students, and TikTok creators to explore how Gen Z is discovering careers in the skilled trades through TikTok. 🔨

Together, we discussed new ways to close the skilled trades gap and spotlighted the creativity, passion, and purpose driving the next generation of tradespeople.

Thank you to Dr. Marty Pollio, JJ Owen, Stephanie Bothun, and all the creators and students who made this inspiring event possible. #ToolbeltGeneration #SkilledTrades

[Carl Szabo @CarlSzabo]

Americans DONT support a TikTok ban - New Study Shows

A @pewresearch survey finds public support for a TikTok ban dropped to ONLY 34 percent TODAY down from 50 percent in March 2023.

https://t.co/xkMGbSzU8S

[HaystackID @HaystackID]

📰 @HaystackID® validated @tiktok_us U.S. Data Security’s continued #Compliance efforts through rigorous independent review during its Independent Security Inspector engagement with TikTok U.S. Data Security.

Read the release: https://t.co/FUaI4Sogxn.

#eDiscovery #LegalTech

[TikTok Policy @TikTokPolicy]

We're enhancing ways for our community to continue using TikTok by making Android Package Kits available at https://t.co/QWMZut0BJA so that our U.S. Android users can download our app and create, discover, and connect on TikTok.

More information at our Help Center: https://t.co/8OHpxU3NA3

[Allison Carter @AllisonLCarter]

People who live in big cities brag about their airline status meanwhile flying out of Indy you just take whatever airline happens to fly vaguely in your desired direction and hope for the best.

[Katie Meares @katiem415]

What an honor to participate in this important event with the @ChicagolandCmbr and our own @sofiaespana to share how small businesses in Chicago and across the state are thriving on TikTok 💫

[TikTok Policy @TikTokPolicy]

"Right in the heart of Chicago, small businesses and entrepreneurs are tapping into TikTok's unique marketing solutions to drive not only business impact, but also create new connections within their local community."

Global Head of Business Marketing @sofiaespana joined @ChicagolandCmbr to showcase the power of TikTok for small business success:

- 280,000 IL businesses use TikTok
- 95% of IL SMBs say their business’s sales increased after promoting their products and services on TikTok

[TikTok Policy @TikTokPolicy]

Today we filed a petition in federal court seeking to overturn the unconstitutional TikTok ban. Read our petition here: https://t.co/rktVrXuxJJ

[Katie Meares @katiem415]

Same 🥰

[FOX59 News @FOX59]

Caitlin Clark asked about coming to Indianapolis.

"People might think I'm crazy for wanting to stay in the Midwest, but that's just who I am. That's where my roots are. I love the people here."
🤩
See what else the Iowa sensation had to say: https://t.co/KG2YZfvXNx

[Yahoo Finance @YahooFinance]

TikTok released an economic impact report claiming it drove $14.7 billion in revenue in a dozen key sectors in the US economy and contributed $24.2 billion to overall GDP in 2023. https://t.co/pSeaM94dfh

[TikTok Policy @TikTokPolicy]

Our Head of Trust & Safety for U.S. Data Security @suzyloftus has dedicated her career to building safety and it’s her job to build it on TikTok. We’ve taken unprecedented steps to secure protected U.S. user data, spent more than $2 billion keeping TikTok safe, and have an American company storing U.S. user data.

[Katie Meares @katiem415]

@MeganRobertson Can't wait to vote for him again! President Pete

[TikTok Policy @TikTokPolicy]

New report from @OxfordEconomics: TikTok supported a $24.2 billion contribution to U.S. GDP in 2023.

Read more: https://t.co/ZWFC0pIvdy

[TikTok Policy @TikTokPolicy]

Our statement on today's House vote: This process was secret and the bill was jammed through for one reason: it's a ban. We are hopeful that the Senate will consider the facts, listen to their constituents, and realize the impact on the economy, 7 million small businesses, and the 170 million Americans who use our service.

[Katie Meares @katiem415]

Proud of this announcement to help our users make their voices heard in upcoming and future elections!

[TikTokComms @TikTokComms]

We've shared more about our ongoing work to protect election integrity on TikTok in 2024, and are teaming up with @demworksinc to launch our US Election Center and provide 150M+ US community members with reliable voting information. Learn more👇 https://t.co/c6FOz6ICLz

[Reuters @Reuters]

A new exhibition featuring TikTok videos filmed by Ukrainians aims to show how life continues despite the war

[Deebo @19problemz]

Happy holidays Niners fam!

RT for a chance to win an autographed jersey from me

#ProBowlVote Deebo Samuel

[Katie Meares @katiem415]

@Caroline_Ellert @Amtrak OMG!!! This made my week

[TikTok Policy @TikTokPolicy]

We are pleased the judge rejected this unconstitutional law and hundreds of thousands of Montanans can continue to express themselves, earn a living, and find community on TikTok.

[TikTok Policy @TikTokPolicy]

Respectfully, @RepBuddyCarter, let's be clear on the facts:

1. 60% of TikTok's parent company is owned by global investors, 20% by our company's founders, with the remaining 20% owned by our employees - including thousands of Americans.

2. Our recommendation algorithm does not "promote" one side of an issue over another and we have rigorous measures in place to prevent manipulation - by any entity.

3. Hateful ideologies, including antisemitism, are not and have never been allowed on our platform. From October 7 to November 17, we removed more than 1,164,000 videos in the conflict region for breaking our rules, including content promoting Hamas, hate speech, terrorism and misinformation.

We can have different opinions, but no one is entitled to their own set of facts.

[TikTok Policy @TikTokPolicy]

Does anyone remember the NyQuil Chicken Challenge? It only got attention after the media created a moral panic.

As @broderick notes, the thread below and media attention drove people to engage with these hashtags. From 11/14 - 15 (before tweets and media coverage) the hashtag #lettertoamerica had 274 video posts and 1.85M total video views - moving to ~13M views after tweets/press stories. We've since removed the hashtag.

More context and perspective: during a recent 24 hour period, these were video views of some high performing hashtags: #travel at 137,011,985, #skincare at 252,103,826, #film at 319,621,738, #Anime at 611,003,983, and #GymTok at 200,218,084. This is not a trend.