Katie Welch

[FOSTER @weareyourfek]

Mark Graham is a top-flight editorial talent who built an exceptional entertainment brand, any of you would be lucky enough to hire him

[Katie Welch @katiewelch]

@ThinkwithGoogle @JoshuaSpanier @garyvee This was a terrific episode @JoshuaSpanier @garyvee

[Katie Welch @katiewelch]

@orenmeetsworld Maria is awesome. Great insights!

[Katie Welch @katiewelch]

I leave with a full heart and endless pride. Thank you, @rarebeauty.

[Katie Welch @katiewelch]

The job of a lifetime.
And the team that changed mine.

@rarebeauty has shaped, challenged, and changed me in ways I’ll carry forever. It was more than a role. It was a masterclass in empathy, courage and creativity.

[Katie Welch @katiewelch]

And to my extraordinary marketing team: you transformed vision into movement. You crafted cultural moments, led with integrity, launched category-defining products, built impact, and created something that resonated around the world.

[Katie Welch @katiewelch]

@WorldwideSelG Thank you! I appreciate the kind words—love the Selena fans around the world. Rare Beauty forever!

[Katie Welch @katiewelch]

Go team go 👏👏👏 @rarebeauty @selenagomez

[Harley Finkelstein @harleyf]

This is amazing. @rarebeauty launched their first fine fragrance and used @shop to take over NYC with scratch-and-sniff billboards.

Smell the product. Scan the ad. Get the sample.

Physical meets digital, powered by Shop.

[Katie Welch @katiewelch]

How @rarebeauty designed their fragrance bottle - thoughtfully with accessibility in mind! @glossangelespod @selenagomez ❤️ https://t.co/Ib0dWrmyY7

[Vogue Business @voguebusiness]

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch unpacks its long-form move. https://t.co/mhCa2dRUrc

[Katie Welch @katiewelch]

As Mark Ritson said, “The purpose of purpose is purpose. You deliver it because you believe in it.” And we do.

I’m endlessly grateful to our entire team, our founder @selenagomez, and our community for making this mission real.

Happy Mental Health Awareness Month!

[Katie Welch @katiewelch]

How is Rare Beauty making a difference in mental health?”

This is our answer: The 2024 Rare Beauty Social Impact Report (just released yesterday!)

https://t.co/NFKE0ksmBf

We believe in showing up with authenticity, action, and accountability.

[Katie Welch @katiewelch]

“Leadership is a conversation. Active listening can be one of your most powerful tools.”

https://t.co/Dw3Apj4RR1

[Katie Welch @katiewelch]

Sel and benny’s blushes 💗❤️

[Katie Welch @katiewelch]

We stopped by @Sephora with our founder yesterday ❤️

[Katie Welch @katiewelch]

And my fave: Everyone is making it up. Even the confident ones. Don’t wait until you feel ‘ready.’ Show up and figure it out.

Even failure can be a great learning lesson (and in a few years, you may not even remember!)

[Katie Welch @katiewelch]

I’ve worked in corporate for almost 26 years; today I’m CMO of @rarebeauty.

This is (some) of what I’ve learned along the way ⬇️

[Katie Welch @katiewelch]

Balance isn’t about hours—it’s about energy. Start noticing what drains you vs what lights you up. Edit accordingly.

(Wish I learned this one earlier, tbh!!)