The job of a lifetime.
And the team that changed mine.
@rarebeauty has shaped, challenged, and changed me in ways I’ll carry forever. It was more than a role. It was a masterclass in empathy, courage and creativity.
And to my extraordinary marketing team: you transformed vision into movement. You crafted cultural moments, led with integrity, launched category-defining products, built impact, and created something that resonated around the world.
This is amazing. @rarebeauty launched their first fine fragrance and used @shop to take over NYC with scratch-and-sniff billboards.
Smell the product. Scan the ad. Get the sample.
Physical meets digital, powered by Shop.
In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch unpacks its long-form move. https://t.co/mhCa2dRUrc
As Mark Ritson said, “The purpose of purpose is purpose. You deliver it because you believe in it.” And we do.
I’m endlessly grateful to our entire team, our founder @selenagomez, and our community for making this mission real.
Happy Mental Health Awareness Month!
How is Rare Beauty making a difference in mental health?”
This is our answer: The 2024 Rare Beauty Social Impact Report (just released yesterday!)
https://t.co/NFKE0ksmBf
We believe in showing up with authenticity, action, and accountability.
And my fave: Everyone is making it up. Even the confident ones. Don’t wait until you feel ‘ready.’ Show up and figure it out.
Even failure can be a great learning lesson (and in a few years, you may not even remember!)
Balance isn’t about hours—it’s about energy. Start noticing what drains you vs what lights you up. Edit accordingly.
(Wish I learned this one earlier, tbh!!)