Katerina Eva Matsa

News/info expert, quantitative methods & data enthusiast | Director @pewresearch @pewjournalism | @Georgetown & LSE alumna | Greek Athenian | RTs≠Endorsements

[Katerina Eva Matsa @katmatsa]

Politico is expanding to Australia.
In the U.S., @pewresearch survey data show that about half of adults have heard of Politico and 8% say they regularly get news there, with differences by party.

[Katerina Eva Matsa @katmatsa]

For some people, it means seeking alternative perspectives.
For others, it means googling.
And for some, it means actively questioning what major news organizations or official sources say.

Same phrase. Very different practices.

[Katerina Eva Matsa @katmatsa]

“Do your own research” has become one of the strongest norms in how people think about news.
The problem is that people mean very different things by it — and we rarely stop to unpack those differences.

[Blythe Thomas @BlytheThomas]

So much has changed with how Americans experience news. News is no longer a shared experience. People encounter the news incidentally, not by seeking it out. -@katmatsa @pewresearch #KMF2026

[Nieman Lab @NiemanLab]

.@katmatsa: “For many younger audiences, the ‘news anchor’ is now a TikTok personality, a YouTube commentator, or a podcaster with a loyal following.”

https://t.co/BqCknR4TLd

[Katerina Eva Matsa @katmatsa]

Young adults are reshaping news habits.
New @pewresearch study finds:
📉 Follow news less
📱 Often encounter news incidentally—esp. on social media
✅ Trust social media as much as national news orgs
🔍 Broader definition of “journalist”
👉https://t.co/1nv3RqEL3O

[Katerina Eva Matsa @katmatsa]

📊 New @pewresearch data:
• 20% of U.S. adults regularly get news on TikTok (3% in 2020)
• Under-30s: 43%
• 55% of TikTok users get news on the app

Other platforms: FB (38%), YouTube (35%), IG (20%), X (12%), Bluesky (2%)

🔗 https://t.co/E4ABv0CSiJ
🔗 https://t.co/pyS7DizN6n

[Katerina Eva Matsa @katmatsa]

We showed data from a few @pewresearch studies at this year’s #AAPOR25 on how people get news. Sharing in case anyone wants to dive deeper:

• What’s news: https://t.co/KlpZEn2li3
• News on TikTok, X, FB & IG: https://t.co/96QqvgBaFa
• News influencers: https://t.co/luQvvLKATf

[Katerina Eva Matsa @katmatsa]

Being at #AAPOR this week reminded me what a great resource this is: @pewresearch free short course on public opinion polling.

Clear, accessible, and a must for anyone working with survey data.

📊 https://t.co/V4lljlaifT

#polling #surveyresearch #publicopinion #aapor25

[Katerina Eva Matsa @katmatsa]

🌟Excited for #AAPOR next week!
📅May 15⏰ 8:30–10:00 AM📍Regency B
Presenting: Media Trust & Info Quality in the Digital Age
📅May 16⏰ 8:30–10:00 AM📍Midway Suite 3/4
Moderating: Designing & Assessing Surveys on Pol Opinion
Lots @pewresearch folks will be there. Let’s connect!

[Katerina Eva Matsa @katmatsa]

🚨As the debate over NPR/PBS funding continues, @pewresearch data show:
🔹 43% of Americans support the funding to continue
🔹 24% oppose it
🔹 33% unsure
🔹 20% get news from NPR; 21% from PBS
📝 Partisan splits appear across all questions.
Details: https://t.co/RiXZmM88kZ

[Katerina Eva Matsa @katmatsa]

📢 Join our free virtual panel on news influencers!
🗓️ Feb 6, 12 PM EST
🎤 Moderated by @kellymakena ft Mosheh Oinounou & Raven Schwam-Curtis
📊@GalenStocking will present findings from the Pew-Knight Initiative research
👉 Register here: https://t.co/TUy9K0Iq7h
@pewresearch

[Katerina Eva Matsa @katmatsa]

🚨SCOTUS allows #TikTokban. Read how TikTok turned into news hub for 52% of its users-w/o relying solely on traditional journos & often news mixed in celeb gossip, jokes & memes. News has been transforming.
📊More findings➡️https://t.co/Oq19ewjr9U
@pewjournalism @GalenStocking

[Katerina Eva Matsa @katmatsa]

Voting day! 🇺🇸

[Katerina Eva Matsa @katmatsa]

‼️Next week I’ll be in Athens moderating a panel on news avoidance. Register and join us! I promise it will be interesting.

[iMEdD-incubator for media education & development @iMEdD_org]

📰 Are you tuning out from the news?
With 39% of people feeling overwhelmed by the relentless news cycle, news avoidance is a growing global challenge.

"It's Not Me, It’s the News": Addressing news avoidance
📆 SEP 27, 18:30
📍 iMEdD International Journalism Forum, Athens, September 26-28

[Katerina Eva Matsa @katmatsa]

‼️ONA folks join me today at 12pm w/ @jimbrady to discuss social media and news. And then head to the @knightfdn lounge for some lunch and coffee. #ona24

[Katerina Eva Matsa @katmatsa]

Come talk to us! The lounge is beautiful!

[Pew Research Journalism @pewjournalism]

1PM TODAY: Join @pewresearch experts @MikeLipka, Kirsten Eddy, @BlytheThomas, and @knightfdn's Kyla Gabriel to share your thoughts and help inform potential future research ideas over lunch in the Knight Lounge at #ONA24.

[Katerina Eva Matsa @katmatsa]

My favorite chart! I don't think anyone is surprised with the rise of news in TikTok. https://t.co/E4ABv0CSiJ

[Katerina Eva Matsa @katmatsa]

@meagandoll @UWComm @UMN_HSJMC Congratsss!!

[Katerina Eva Matsa @katmatsa]

@kirstenaeddy @rasmus_kleis @risj_oxford Congratulations @rasmus_kleis!! Very excited to see all the work you will be doing!