The best brands on TikTok treat the platform like TV. They create replicable formats, introduce characters that their audiences become invested in, and build a clear point of view that is agnostic to whatever may be trending that day.
10 trailblazing women. 6 days of running. World records on the line. Announcing FURTHER: a first-of-its-kind ultramarathon that celebrates human possibility—and champions the potential of female athletes. https://t.co/wstNc3oTot #lululemonFURTHER
@Jefferson_PUD Hi! Thanks for keeping us updated as crews work to restore those without power. Any update on Marrowstone? Will power be restored today?
Believe it. #FIFA23 x @TedLasso
He's proven he belongs in the game, now Ted Lasso and @AFCRichmond are playable in FIFA 23 starting September 30.
Learn more 👇
https://t.co/n4eQXTC4f4
5. From the joint dissent by Justices Breyer, Sotomayor, and Kagan:
"With sorrow—for this Court, but more, for the many millions of American women who have today lost a fundamental constitutional protection—we dissent."