Kayla Sera

Senior Communication Studies student @usfca @usfdonscoms. Lambda Pi Eta | Go Team | Red Bull | Delta Zeta

[Kayla Sera @kaylassera]

@KaitlynKazazian Using Mimic Social was one of my favorite activities in this class! It was so interesting to run my own campaign with a budget and see the analytics behind our results.

[Kayla Sera @kaylassera]

@KhushiShah1209 I am bummed I didn’t get a note from my top artist @MorganWallen
It was interesting because Kanye was one of my top artists too and @Spotify didn’t give his artist image a picture like the rest

[Kayla Sera @kaylassera]

Twitter is a great outlet for up to date sports content! When my favorite teams are playing, I always check Twitter to see game updates. With NBA season, The World Cup, and football happening this time of year, the Twitter trending page is flooded with sports content! #coms325f22

[Kayla Sera @kaylassera]

As someone who looks forward to their Spotify Wrapped every December, I love all these companies putting their own, creative spins on this great campaign! What do you think about these companies utilizing #SpotifyWrapped for their own media? #coms325f22

[Disney Dreamlight Valley @DisneyDLV]

Looks like we found some of our player’s #SpotifyWrapped s. Which one of these are yours? 👀✨

[Kayla Sera @kaylassera]

With recent light of @TwitterBlue $8 blue check mark, there were various accounts posing as others to spread fake news. As this is one hiccup demonstrated through the leadership change of Twitter, how do you see the app altering from here? #coms325f22

[Kayla Sera @kaylassera]

Now that @realDonaldTrump is back on Twitter, it will interesting to see if @elonmusk will bring back Kanye. How do you think the sentiment of this application is changing? #coms325f22

[Kayla Sera @kaylassera]

@maile_lelaind This is super interesting! Especially with #RIPTwittter trending a few days ago, there are many rumors Twitter is going to dissolve

[Kayla Sera @kaylassera]

@AmberDjolakian I think Be Real is used for the authenticity of the app. There are no ads, just friends and real time moments. It will be interesting to see companies begin to use this form of social media. I don’t know how much success it will gain

[Kayla Sera @kaylassera]

I am obsessed with this “phone call” marketing tactic😍 It brought a huge smile to my face after calling the number and they even had a dial number to donate to their cause! What do you think of this tactic?
Give it a call if you need a smile or pep talk today! #coms325f22

[Blue Ivy’s Sunglasses @KingLouie8th]

If anyone needs a little motivation today, call [phone].

It’s a school project where kindergarteners give you a pep talk.

It’s so cute 🥹😅. And it’s automated!

[Kayla Sera @kaylassera]

Are you playing #Powerball? The delay in tonight’s play has caused much commotion online with people thinking the upcoming 1.9B draw will be a scam. From a PR perspective, what could Powerball and @calottery do better to mitigate this situation? #coms325f22

[California Lottery @calottery]

Are you ready to play for the LARGEST jackpot ever?! 😱 😍 Tonight’s #Powerball jackpot is an extraordinary $1.9 BILLION. Grab your tickets by 7pm tonight and shoutout your favorite Lottery retailer in the comments. Good luck, everyone!🍀

[Kayla Sera @kaylassera]

@taryn_r_cunn Being able to pay for the blue check is interesting. I predict we will see more “verified users” because it is easier and not too costly to get the check next to your name. I think people will buy it when it first comes out and after a few months, the use will fizzle out.

[Kayla Sera @kaylassera]

@ale_COMS325 I love the @Starbucks holiday cups and I know I’m not the only one! My coworker purposely went to get Starbucks for one of these cups the day they released. I think it is great marketing on their end!

[Kayla Sera @kaylassera]

Do you #KnowYourSocial? I do! Just earned a new certification from Hootsuite Academy! https://t.co/PKTO4aPONN via @hootsuite

[Kayla Sera @kaylassera]

Now that @elonmusk owns Twitter, how do you see the use of this application changing? How do you feel about buying a blue checkmark for $8/month? #coms325f22
#elonmusktwitter

[Elon Musk @elonmusk]

Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.

Power to the people! Blue for $8/month.

[Kayla Sera @kaylassera]

I have been following the news of the recent attack on Pelosi’s husband. In class we talked about the ease of misinformation spread online-I think this article effectively debunks false claims of this attack and shows how easy it is for lies to spread in media #coms325f22

[AP Fact Check @APFactCheck]

Widespread social media posts in recent days have peddled baseless claims and conspiracy theories about the attack on House Speaker Nancy Pelosi’s husband. @AP has the facts. https://t.co/dmi3OVuFIg

[Kayla Sera @kaylassera]

@maile_lelaind I totally agree! I love how they turned a viral meme from their commercial into an icon so many people know!

[Kayla Sera @kaylassera]

@zoeysmileyfaces @hootsuite So excited and proud of you! This is an awesome tool to add to your arsenal

[Kayla Sera @kaylassera]

With recent light of Kanye West and companies dropping him, do you think there’s a possibility @Spotify and @AppleMusic would drop him next? #KanyeWest #coms325f22

[Kayla Sera @kaylassera]

@AmberDjolakian From a PR lens, it was well overdue for Adidas to cut ties with Ye. Their company is receiving a lot of backlash for waiting so long and their public apology can be viewed as more of a strategic monetary decision. It will be interesting to see how @adidas bounces back from this.

[USF Comm Studies @USFDONSCOMS]

Our ⁦@NCA_StudentOrgs⁩ Lambda Pi Eta students had a great time at our first ever Lambda Pumpkin Pie Eta today!