Dr. Web

[Dr. Web @keebsociety]

@icon Icon

[Kennan Jenner @icon]

3 months ago, I sold my 1st company, Skio, for $105M cash.

Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.

For $1000, we make 6 human creator ads (no AI, 100% real).
We find creators, ship products, write scripts, & edit videos.

It's risk-free:
- Full refund if you don't love your ads.
- You don't pay until you review 6 scripts.
- Unlimited human revisions.

Today, Icon introduces the world's first Agency.

We're not building a normal agency:
- We bought a $12M domain.
- We're backed by Founders Fund and OpenAI + Google DeepMind leaders.

It’s impossible to hire a creative team like ours for even $30K/mo:
- Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more).
- 12+ scriptwriters with $80M in Meta adspend.
- 200+ in-house editors who've edited 100K ads.

One more thing...

We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue.

You can make $100K copying these ads if you know what you're doing.

Want the Google Drive?

1. Retweet this post.
2. Comment "icon".
3. DM me this post’s link & I'll DM you back with the Google Drive.

[Bonus] Get 3 free human creator ads if you do the above and we end up working together.

[Dr. Web @keebsociety]

@AdamGillman Masterclass

[Adam Gillman @AdamGillman]

I hosted a $260M+ Ecom Masterclass in front of 12K followers.

How we generated $100M+ in annual revenue fully bootstrapped.

30 minutes long. Every step laid out.

Usually reserved for operators paying $10K+/month to access me directly.

BUT I'm releasing the full recording FREE for the next 24 hours.

What I revealed:

How we went from $0 to $103M in annual revenue without raising a single dollar

The exact influencer system that drove growth — 500+ creators tested, 50 on retainer for 3+ years

The unit economics framework every DTC brand needs before spending a dollar on ads

How we structured subscription from day one and why it made the $260M exit possible

What's covered:

The 80% gross margin target and exactly how to hit it

How to whitelist influencer creative and cut your paid CAC in half

The CFO hire that changed everything — why cash visibility is a growth function

How we ran the acquisition process and closed at $260M on December 23rd

DELETING IN 24 HOURS

Comment "MASTERCLASS" and I'll DM you the link

**must be following + retweet

[Dr. Web @keebsociety]

@icon Icon

[Kennan Jenner @icon]

Excited to introduce Icon, The First AI Admaker.

We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.

Icon (https://t.co/RKWomrKrAu) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.

How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.

3-person creative teams make 30 ads per month. With Icon, they make 300.

We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:

1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.

2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.

3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging

Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).

If you’ve made it this far, we have a surprise for you 👇🏻

[Dr. Web @keebsociety]

@mattepstein Build

[Dr. Web @keebsociety]

@everestchris6 Sent you a DM.

How many postcards are you looking to send out?

[Dr. Web @keebsociety]

@Arnavmj Tool

[Dr. Web @keebsociety]

@shivsakhuja Goose

[Dr. Web @keebsociety]

@everestchris6 System

[Chris @everestchris6]

claude fable 5 can scrape thousands of sold homes and finds the patios with zero shade in 100°+ heat. then it mails the owner a postcard with the fix rendered into their own backyard

here's the system you can sell to contractors:

- scrapes every home sold in the metro in the last 12 months (recent buyers spend the most)
- vision-reads the listing photos, skips the 64% with cover already
- measures the sun on each patio, hour by hour, off google's satellite data
- renders a louvered pergola into the owner's actual backyard photo
- prints the diagnosis on the postcard: "your patio takes 11 hours of direct sun a day. saturday it hits 97°."
- QR opens a heat report for their exact address with a booking link

every install is $6.5k to $18k, one close covers months of retainers and homes sell every single day.

reply "SYSTEM" + RT and i'll send you a free guide so you can build this too (must be following so i can DM you)

[Dr. Web @keebsociety]

@eCom_Amin Manus

[Amin @eCom_Amin]

i’ve been using Manus AI to build ENTIRE google ads funnels for ecom brands and the results have been ABSURD.....

a proper funnel build used to take me 2-3 weeks

now it’s 2-3 days

- advertorials
- listicles
- comparison pages
- quiz funnels

you name it - manus oneshots it

so I’ve decided to document the entire workflow I’m running with it...

here’s what’s included inside the guide:

- the competitor intelligence prompt
(pulls live data on the top 10 brands' landing pages, angles, and credibility signals, then runs a gap analysis. you find the angle nobody is running, so it doesn't fatigue like the saturated angles do.)

- keyword mapping by funnel stage:
(builds a full map by intent tier, 20 keywords per stage, each mapped to the landing page that actually converts it. "magnesium glycinate" and "why can't i sleep" are different intents. they don't belong on the same page.)

- funnel type selection
(picks the right format per stage - advertorial, comparison page, listicle, quiz, vsl, pdp - and hands you a testing roadmap. a cold supplement buyer needs a totally different pre-sell than a gadget enthusiast.)

- advertorial copywriting
(one prompt pulls real audience language off reddit, amazon, and forums. the next writes a 900-word advertorial that reads like a journalist wrote it, not a marketer. highest-leverage copy you can put in front of cold traffic.)

- the campaign architecture document
(outputs the full blueprint a media buyer runs from. naming convention, ad group structure, match types, bid sequence, negatives, 30-day launch plan. the part most agencies keep in their head, so nothing is ever replicable.)

- the branding audit
(scores the brand 1-5 on domain, photography, social proof, founder presence, and credibility before you spend a dollar on cold traffic. the best campaigns won't save a page that doesn't look legit.)

all backed by experience of scaling my pet brand to 7-figures with google ads

like + comment "MANUS" and i’ll DM you the link

(must be following + RT for priority access)

[Dr. Web @keebsociety]

@SmuldersStefan Send

[Dr. Web @keebsociety]

@georgeytishin Borks

[Dr. Web @keebsociety]

@therealdtthomas Ads

[Dr. Web @keebsociety]

@wearetheselect @jonsfeldman Do you purchase email lists and target them using custom audiences? Or it it from existing emails that you’ve collected through pop up

[Dr. Web @keebsociety]

@stockmarketcody It’s always better to send messages manually and to use an IPhone as it increases response rates with the blue iMessage

[Dr. Web @keebsociety]

@stockmarketcody Be careful on sending out automated text messages, Realtors are on the DNC list and you can get hit with a potential suit. And with the 10DLC compliance if too many are marked as spam your business overall delivery rate will get destroyed