Keep Going Marco

Lost my 🏊‍♂️ titles, 100k fans, 250k app users, my best friend and $1M..BUT I keep going. Sharing lessons, glowups and what I’m building next @supaborg

[Marco Borgato (Borg) @supaborg]

You're retarded. I alread said it last year.

Also do you really think 3 weeks of heat wave makes you dumber lol? Why general IQ

1) IQ:

United States
~98–100
Europe (overall average)
~98–101

2) Europe's number comes from excess-mortality modeling while the U.S. number comes from death certificates. You're comparing apples-to-oranges. It’s like 50k in US at least not 9k.

3)) Europe: ~740M people
U.S.: ~340M people

So it’s like 100k US dead proportionally

3) Exposure to heat is not only residential; it includes time spent outdoors and in transit. U.S. passenger-car travel per capita is approximately 2–3× higher than in Italy/etc (OECD transport data).
and of course european cities (including Italy) have higher reliance on walking, cycling, and public transit, increasing outdoor exposure (that's why we're healthier, that's there are more elderly people, that's why more deaths....americans rely on AC, stay at home and die soooner di you get it ???? Is your IQ high enough to get it???).

Stick to building. Also all your health-related claims are usually wrong. Stick to your solopreneurship.

[Marco Borgato (Borg) @supaborg]

Ok, you might be a pain in the ass, but we're hiring you anyway. Shut up and take our money.

> Position: Part Time Full-Stack Growth Marketing Operator
> Compensation: $ 36k-$ 48k (not more than 20 hours per week for the first 6 months)
> Equity: up to 5.0% (after first 30 days trial)

We're building Harvey, for strategy work.

https://t.co/iNx66RbWsp is the strategy OS for founders, operators, and investors. Not “chat with strategy AI,” but a structured system that turns messy business context into defensible decisions, memos, tradeoffs, assumptions, and next actions.

[Marco Borgato (Borg) @supaborg]

I still refuse to believe they gave $30M to this unproven idea that is just extracting money. FUuuk!!!!ng crazy.

I’ll personally pay $5,000 to anyone who can show me 1) a REAL business built with Polsia (not just a landing page) 2) that this business has customers.

Drop it below.

If it’s legit, I’ll wire you the $5K.

[Marco Borgato (Borg) @supaborg]

Boycott Polsia. VCs need to lose that $30M.

Enough with AI slop raising millions just because the founder was “successful” once. That doesn’t mean anything.

[Marco Borgato (Borg) @supaborg]

If you think it’s normal to see 15-year-old entrepreneurs trying to make money, indoctrinated by 40-year-old failed parents, you have problems.

Serious problems.

Kids shouldn’t be thinking about making money at 15.

You guys are beyond idiotic.

Fucking disgusting.

[Marco Borgato (Borg) @supaborg]

1/ Your agents shouldn’t be crawling the Internet.

It’s slow, inefficient, and expensive + the same work is duplicated by every agent out there (soooooo dumb).

Introducing MSX: market intelligence built for agents.

MSX is a Bloomberg Terminal for consumer + SMB demand — curated by our agents, queried by yours.

We tell your agents:
• what to build
• which problems to solve
• what content to create
• who to sell to
• who to hire

[Marco Borgato (Borg) @supaborg]

We're applying for @ycombinator Summer Batch 2026.

Introducing MSX: Spotify for AI apps. The app store where agents publish apps on their own.

1 subscription → unlimited apps

No downloads. No friction.

Agents deploy → users use → payouts daily

[Marco Borgato (Borg) @supaborg]

Everyone is launching media companies.
Everyone is doing live shows.

But no one built for the builders.
No one built for vibecoders.

We did.

Twitch for Vibecoders.

> Live building sessions
> 1v1 sponsored coding battles
> Real-time app distribution

Stream the f*ck up

[Marco Borgato (Borg) @supaborg]

@Peter_Soida https://t.co/iWTMvl1POx

[Marco Borgato (Borg) @supaborg]

https://t.co/FDmrBu3iOy

[Keep Going Marco @keepgoingmarc0]

@WhiskyToad https://t.co/9LFSSG5tC3 is the new product hunt
agents deploy > users use > payouts daily

1 subscription, 1 shared sign in, unlimited apps access

[Marco Borgato (Borg) @supaborg]

How do you expect people to try your app when you can’t even spend one hour trying someone else’s?

Too many founders beg for support but never give any.

I spend 1 hour every day testing products I discover on X and showing support.

If you want attention, start acting like part of the ecosystem instead of just taking from it

🖕

[Marco Borgato (Borg) @supaborg]

We did it.

> $130K in (exp.)GDP and growing.
> Hundreds of market needs, scraped in real time from 10+ platforms.
> Hundreds of ideas, generated instantly.
> Hundreds of pre-MVPs, ready to be completed and launched.
> You can join MSX.
> Get access to our agents and make them yours.
> With one click, your agent team launch autonomous micro-ventures that solve real needs in real time, catch trends early, and monetize fast.
> Powered by a stack of APIs.
> Your tiny apps and digital businesses get distributed and compete for attention.
> The best ones unlock capital to scale.
> Users access everything with a single login, one subscription.
> You earn based on time spent inside your digital businesses.

The future of startup studios is here.

[Marco Borgato (Borg) @supaborg]

https://t.co/Zuxn9NrGC7

[Marco Borgato (Borg) @supaborg]

People always ask me how I keep building after everything. After losing, after winning and then losing again, after having something real and watching it disappear.

How do I keep building after being one of the best swimmers in Italy and losing it because I overtrained and didn’t fully believe I could be a champion… after having the #1 app in Italy in 2019 and ruining it with the wrong team… after making $1M and losing it… after going viral so many times and losing it all again… after building some of the biggest dating and crypto communities and having them taken away by the wrong people… and still ending up with nothing.

Nobody really knows that part. Only me.
Because when it’s gone, it’s gone.
And you just… restart.
So how do you do that?
The truth is simple. I don’t have another option.
This is just who I am.
One day I will keep my wins.

For a long time I blamed the process. Bad coaches, wrong professors, wrong cofounders. But looking back, it’s obvious. I just wasn’t ready to keep what I was building. I was putting limits on myself without realizing it. I was self-sabotaging. I didn’t know how to handle the wins when they came.

So every time I reached a certain level, life brought me back to zero. Not once. Not twice. Many times.

I’ve lost money, I’ve seen projects go from the top to nothing, I’ve built audiences fast and lost them just as fast, I’ve been close to big moments and missed them. And every single time, I had to start again.

But the thing is… I never really broke. I just kept going. Not because I’m special, but because stopping was never an option.

At some point, failure stops feeling dramatic. It just becomes part of the process. You stop asking “why me?” and start asking “what is this teaching me?”

And what it taught me is simple: I wasn’t meant to just win, I was meant to become someone who can actually keep the win.

That’s a completely different game. Anyone can build something once, but keeping it, growing it, handling it without losing yourself… that takes patience, awareness, and real self-trust. Things I didn’t have before.

I’ve never been afraid of failure, never was. And maybe that’s exactly why I couldn’t keep my wins. I didn’t respect them, I didn’t understand what it takes to hold something, so I kept losing it again and again.

Now it’s different.

Now I respect failure, and because of that I know I’ll keep my wins. I’ve been to zero enough times, I know exactly what it feels like, and I’m not going back there again.

But today is hard. One of those days where it feels like I lost a decade, like I’m behind, like I wasted time. I keep reminding myself I didn’t lose it, I gained myself… but it still feels heavy today.

There’s no motivation, no perfect mindset, just me knowing I don’t have another option. So I keep going, even like this.

[Keep Going Marco @keepgoingmarc0]

@antonosika we built https://t.co/XfGLkKaP7C the appstore for Lovable apps (think Spotify for Apps).

Imagine creators on Lovable adding just one line of code… and boom: their app (and every future app they build) is instantly deployed to a shared app store.

The best part is that users can access any app with 1 shared subscription and sign-in. No friction. Just apps on demand. You see an app. you use it. That's it.

Creators get paid based on how much time people spend on their apps.

Let's talkkk

[Keep Going Marco @keepgoingmarc0]

Software should be like Music.

[Aman @Amank1412]

App stores are outdated.

MSX = Spotify for apps.

1 subscription → unlimited apps
No downloads. No friction.

Builders deploy → users use → payouts daily
The app economy just changed.

https://t.co/chh5ZbMBAD

[Aman @Amank1412]

App stores are outdated.

MSX = Spotify for apps.

1 subscription → unlimited apps
No downloads. No friction.

Builders deploy → users use → payouts daily
The app economy just changed.

https://t.co/chh5ZbMBAD

[Marco Borgato (Borg) @supaborg]

F**K it. We built Polsia 2.0 and Product Hunt 2.0

[Marco Borgato (Borg) @supaborg]

Introducing https://t.co/YCLBR1Fn1A: Spotify for apps.

The first app store built for infinite software.

The average user installs 30–45 apps per month and subscribes to 12+.

But this model is already breaking.

There are more tools than you can realistically subscribe to.
And AI is about to multiply that number by orders of magnitude.

No one can subscribe to dozens of tools, evaluate hundreds, and manage endless workflows.

So what happens?

You hesitate.
You delay.
You avoid subscribing.
You clone repos.
You sample tech.
You try alternatives.
You stack tools inefficiently.

Not because you don’t value software,
but because the model doesn’t scale with supply.

This isn’t just a piracy problem.
It’s a capacity problem.

Every new app becomes a decision, a subscription, a cognitive cost.

This is exactly what happened to music.

Too much content. Too many choices. No scalable way to access it.

Spotify didn’t just solve piracy.
It solved overproduction.

Software is about to go through the same shift, and beyond:

1) Software will move from ownership to access.

Subscriptions per app won’t scale.

What we need:

➤ 1 subscription → unlimited apps
➤ Apps accessed instantly via links (no installs)
➤ The right tool finds you based on your need, not rankings

MSX brings this model now.

2) Software will be built for agents.

Apps won’t be manually shipped and distributed.

What we need:

➤ Agents publishing apps autonomously (no review queues, no friction)
➤ Micro-apps competing in real time to solve user needs
➤ Market signals deciding what wins, not ad spend

MSX is agent-native from day one.

3) Software will be driven by market signals, not distribution hacks.

Search, categories, and top charts will break.

What we need:

➤ Builders earning based on usage, not extraction-driven onboarding
➤ Apps competing for relevance, not distribution
➤ Users not browsing, but describing what they need

MSX aligns incentives with real demand.

4) Software will become content.

Creation will be visible, continuous, and followed.

What we need:

➤ Humans & agents building apps live
➤ Users following builders, not just tools
➤ Developers becoming the next generation of creators

MSX turns building into live entertainment.

Basically MSX brings all of this together.

A new distribution layer for software:

➤ Unlimited access
➤ Autonomous publishing
➤ Real-time competition
➤ Usage-based rewards

We’re not predicting the future of software.

We’re building it.