half missionary, half mercenary: professional deal-maker working for the poor, the thirsty, the oppressed and the suffering, but my tweets are my own....
This @charitywater ad isn’t about water.
It’s about something even more powerful.
It’s about Transparency.
In just 181 seconds, this video does what most Nonprofit campaigns struggle to do.
It brings donors and potential supporters along for the ride.
It answers the big questions that often fuel donor skepticism:
Where does the money go? How is impact truly being created?
In this short video, you learn about…
➡️ The problem (unsafe water)
➡️ The economics (100% to the cause)
➡️ The communities (the people being helped)
➡️ The team (the staff on the ground, making it happen)
🚰 The solution (access to safe and clean water)
And most importantly…
This video brings you on the journey and gives you insight into how impact is actually being created 🌱
Safe and clean water is the outcome— but transparency is the message.
Transparency is the seed. It nurtures trust long before it asks for support.
And trust? That’s the first donation you earn. Everything else flows from there.
Huge shoutout to @scottharrison and the entire @charitywater team. This ad isn’t just compelling, it’s timeless. Keep innovating. Keep raising the bar!
P.S. if you found this post valuable, check out 🟠 https://t.co/80elOChAcU 🔵, it’s a weekly advice column preparing you for the future of the Nonprofit Sector. For Nonprofit leaders, Creators, and Board members.
🚨Update: Flooding in #Kentucky & #WestVirginia – At least 14 lives lost. Freezing temps & snow worsening conditions. World Vision has deployed emergency supplies & is assessing further needs. You can make help families recover from disasters. Give now: https://t.co/c1QfTh8z07
#8 - “He Gets Us” – an ad campaign promoting Jesus Christ.
@BehizyTweets responded to the commercial, saying, “‘He Gets Us’ just aired a Super Bowl ad promoting Jesus, and it’s a massive improvement from last year’s woke ad.”
...this is the reason, people need to stop saying "more money for education," because increases go to upstream administration than downstream, frontline education...
@libsoftiktok Hopefully, they'll bring back the original department name... "the Department of War" ...it seemed to work well for almost the first 200 years of America...
@handheldcamera 100% agree... He is an exceptional interviewer and even when I'm not too excited about the topic, it typically ends up being a very interesting and informative conversation on a topic that I would not otherwise think or care much about...