Keith Ng

Advertising

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[Keith Ng @keithncs]

@learnwithcheer That's great ty, even if its a promo haha

[Keith Ng @keithncs]

Pricing (Higgsfield, 5000 credits = $235 → $0.047/credit)

Kling 3.0
5s, 720p → 6.25 cr → $0.29
15s, 720p → 18.75 cr → $0.88
5s, 1080p → 7.50 cr → $0.35
15s, 1080p → 22.50 cr → $1.06

Seedance 2.0
5s, 720p → 23 cr → $1.08
15s, 720p → 68 cr → $3.20
5s, 1080p → 45 cr → $2.12
15s, 1080p → 135 cr → $6.35

Happy Horse
5s, 720p → 13 cr → $0.61
15s, 720p → 38 cr → $1.79
5s, 1080p → 23 cr → $1.08
15s, 1080p → 68 cr → $3.20

Grok Imagine
6s, 720p → 9 cr → $0.42
15s, 720p → 23 cr → $1.08

Wan 2.7
5s, 720p → 8 cr → $0.38
15s, 720p → 23 cr → $1.08
5s, 1080p → 13 cr → $0.61
15s, 1080p → 38 cr → $1.79

Veo 3.1 Lite
6s, 720p → 9 cr → $0.42
8s, 720p → 12 cr → $0.56
8s, 1080p → 16 cr → $0.75

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Rankings (from LLM Arena)

Text-to-Video Arena:
#1 — Seedance 2.0 (720p)
#2 — Happy Horse 1.0 (720p)
#3 — Wan 2.7 (720p)
#4 — Veo 3.1 (1080p)
#9 — Grok Imagine (720p)
#11 — Kling 3.0

Image-to-Video Arena:
#1 — Grok Imagine (720p)
#2 — Seedance 2.0 (720p)
#3 — Happy Horse 1.0 (720p)
#5 — Veo 3.1
~#11 — Kling 3.0

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Recommendation for your workflow
At 20–25 ads/week, a tiered approach:

Drafts/motion/animation tests (no face): Kling ($0.29) — burn freely (great for animation attached)

Alt I2V (face): Grok Imagine ($0.42) — best rank-per-dollar for image-led

Alt T2V: Wan 2.7 ($0.38) — near-flagship quality, near-floor price

Hero/final spend only: Seedance, and only at 720p — reserve the expensive model for the 2–3 ads actually going live, not the test batch

[Keith Ng @keithncs]

@blvckledge Native

[Keith Ng @keithncs]

@zackpaid COOK

[Keith Ng @keithncs]

@LachezarVoynov CBOs concentrate ad spend for better or worse. I recommend having multiple CBOs excluding winners from existing CBOs. That way you'll have 10 CBOs with 10 winners taking 60-70% spend each, which unlocks real scale.

[Keith Ng @keithncs]

@ItsFinlayW FREE

[Keith Ng @keithncs]

@ItsFinlayW SKILL

[Keith Ng @keithncs]

@ecommilan PROMPT

[Keith Ng @keithncs]

@Eggsterr It was a blast watching you play all this time, all the best in the future!

[Keith Ng @keithncs]

@oliverwhudson personas

[Olly Hudson @oliverwhudson]

A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands.

The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at.

I went in thinking I'd get validation. What I got was a moment that reframed everything.

He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle."

That's it. That's the whole game.

The right ads for the right person built around the right psychological trigger.

The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system.

So we built one place that holds all of it.

Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week.

It's informed by our own data, our Meta partnership research, and that conversation with Maxim.

If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it.

Retweet and comment "personas" on this post and I'll send it over

[Keith Ng @keithncs]

@adriansolarzz SLIDESHOW

[Keith Ng @keithncs]

@lorenzo_pravata Claude

[Keith Ng @keithncs]

@jordan_ross_8F HERMES

[Keith Ng @keithncs]

@hlibtrazanov playbook

[Keith Ng @keithncs]

@Mho_23 UGC

[Miko @Mho_23]

i should never be sharing this but f*ck it

seedance 2.0 + claude code + tiktok is THE best combo for AI videos

i cracked the formula for generating videos that look hyper realistic & make your audience feel like "holy shit this person gets me"

i'm finally sharing my FULL system with you..

here's what you're getting:
- my prompting method for realistic voices (works every time)
- my realistic human movements & breathing claude skill (this is key for realistic videos)
- my exact method on how to make infinite length videos that maintain consistency
- how to get AI tools for dirt cheap (90% off)

RT + reply 'UGC' and i'll send you the step-by-step system (must follow so i can dm)

[Keith Ng @keithncs]

@ugcmaxxr LONG

[Nate O'Neill @nateoneilll]

we generated a client 100M+ views in ONE month using long-form AI UGC...

and now i'm giving the FULL system we used away:

like + comment “LONG” and i'll send the guide over asap

(must be following + RT for priority access)

[Keith Ng @keithncs]

@AlessandroLavis grid