Cam Martinez

Head of TikTok Shop at @PRTLNDLTHR

[MacCoy Merkley 👜 @MacCoyMerkley]

I spilled my guts to give you the tools you need to smash BFCM.

You should probably sign up so you can make a gazillion dollars.

[Cam Martinez @kenshocam]

Had a great time speaking at YFCon today!

Huge thank you to the @FastMoss team for having me, and to @PRTLNDLTHR for the opportunity to represent our team and share some of what we’ve been building on TikTok Shop.

Grateful for everyone who stopped by to listen and connect 🤘

[Cam Martinez @kenshocam]

@SportsCardInv

[Cam Martinez @kenshocam]

$1,000,000+

That's how much @PRTLNDLTHR has paid in TikTok Shop affiliate commissions since we launched earlier this year.

Pretty cool milestone.

And we're just getting started 🤘

[MacCoy Merkley 👜 @MacCoyMerkley]

One MILLION in affiliate commissions 🤑

$1,000,000 into the hands of real, hardworking people, not just Meta.

Pretty cool milestone for PLG especially because some of our top earners are longtime fans and supporters of PLG.

Cheers to the first million & onward to the next. 🥂

[Cam Martinez @kenshocam]

https://t.co/u8k5fuq0ly

[Cam Martinez @kenshocam]

Woah… a keynote on the big stage.

20 days out from YFCon 2026.

I’ll be sharing a little about what we’ve been building at @PRTLNDLTHR and what we’ve learned scaling TikTok Shop along the way.

Grateful I get to do this.

See you in Anaheim ✌️

Tickets below.

[Cam Martinez @kenshocam]

Save your spot:

https://t.co/B8wfRfGwdT

[Cam Martinez @kenshocam]

Excited for this.

On July 16, I’ll be speaking at the Influencer Marketing Summit by @SocialSnowball.

Proud to represent @PRTLNDLTHR, learn from an incredible group of operators, and share what’s been working on TikTok Shop.

Hope to see you there 🤘

[Cam Martinez @kenshocam]

@beatricegmx Not sure if this was supposed to be funny or not but it felt comical at first but also 😭

[Cam Martinez @kenshocam]

“Hey ChatGPT, if I asked you to generate an image that was the most me thing you can muster, what would you create? Show me.”

[Cam Martinez @kenshocam]

Full breakdown here:

https://t.co/myBASU2Wb1

[Cam Martinez @kenshocam]

$1.1M in 11 days on TikTok Shop.

Full breakdown coming soon 🤘

[Cam Martinez @kenshocam]

This is a good look at how @PRTLNDLTHR scaled on TikTok Shop:

https://t.co/myBASU2Wb1

On paper, it’s simple. More creators. More content. Better incentives.

In reality, it’s coordination.

Across creators, product, timing, and constant communication.

That’s what makes it work

[Jordan West @jordantwestecom]

Gotta tag @kenshocam here!! Well done man!!

[Jordan West @jordantwestecom]

Modern Retail just ran a full feature on the @PRTLNDLTHR Leather Goods TikTok Shop story.

$1,200 a day to $100,000 a day.

$1 million in 20 days.

500 creators. 3,800 videos. 13 million views.

7 days.

@MacCoyMerkley , their CMO, said it perfectly in the article.

"TikTok is about people who genuinely love your brand, and you want to find and recruit those people."

That is not a marketing strategy. That is a community strategy.

The brands figuring that out right now are building something that compounds.

Full story worth reading👇

[Jordan West @jordantwestecom]

We just won Partner of the Year in Fashion at TikTok Shop's Summit in Los Angeles... I cannot believe this!!!

Fashion is one of the toughest categories on the platform.

The brands winning here are doing it with real creator infrastructure and a team that knows how to move.

This award belongs to our clients who trusted the system and to the @socialcommclub team who built it with them.

I BEYOND PROUD!!

&& we are just getting started!!!🔥

PS- we are hiring if you want in on the rocket!

cc: Parker Kump & @kenshocam

[Jordan West @jordantwestecom]

@HEYDUDECountry just won Breakthrough Seller of the Year!! I cannot believe it!!

We built it together! Zero to $4 million a month on TikTok Shop. So stoked that we got to be apart of them accepting the award!

Incredibly proud of the team at Hey Dudes and @socialcommclub!

This is what can happen when you believe and just go for it!

[Cam Martinez @kenshocam]

Virality is the lever on TikTok Shop.

The brands that win build products and offers creators can turn into viral moments.

No moment, no scale.

[The Masters @TheMasters]

It's finally here. Good morning from Thursday at the Masters. #themasters

[Jordan West @jordantwestecom]

Instagram's New TikTok Shop Feature - What you need to know! https://t.co/AbhahunQZl