Kent Yoshimura

Building @neurogum
🧠 Neuroscience BSc
🏃🏻 Ultramarathons | Muay Thai | Judo
🧑‍🎨 Muralist

[Kent Yoshimura @kentyoshimura]

After spending a week in Ghana with @MrBeast and his team, here's what I can tell you: he cares more about philanthropy than almost anyone I've met in business. That's why we partnered up with him and went to see the action firsthand.

Every tin of @NeuroGum purchased through our MrBeast collaboration funds philanthropic efforts around the world like clean water, food security, and on-the-ground programs in communities that need them most.

This collaboration is the largest version of that idea we've ever attempted. To everyone who picks up a tin, you're funding real work in real places.

Let's make some real change together!

#neurogum #mrbeast

[Neuro @NeuroGum]

We’re partnering with @BeastPhilanthr to turn shipping containers into medical clinics for communities with limited access to medical care 🌍🏥 We’re committing $500K and every limited-edition tin you grab helps make it happen. Link in bio!!

#beastphilanthropy #neurogum

[Kent Yoshimura @kentyoshimura]

Most people optimize for results. The best performers optimize for recovery. Output is a lagging indicator of how well you manage your inputs.

[Kent Yoshimura @kentyoshimura]

Shark Tank LEGEND: If You Only Watch One Business Interview, Make It This https://t.co/NUPaGxPIpn via @YouTube

[Kent Yoshimura @kentyoshimura]

We went on Shark Tank in 2020. No deal. Six years later we came back and closed with the shark we always wanted. @DanielLubetzky was a shark worth waiting for.

Sometimes the "no" is just timing.

[Daniel Lubetzky @DanielLubetzky]

Neuro Gum was the one that got away. One of the best pitches, two incredible entrepreneurs, and a great business.

At the time, Kent and Ryan were growing so fast that I worried the bubble might burst and the company could fall as quickly as it grew…so I went out.

Turns out, they were just getting started.

@ABCSharkTank @NeuroGum

#SharkTank #Throwback

[Drew Fallon @drewfallon12]

this is wild someone is running neuro gum content as ads but as “neurixgum” which goes to a website that is selling neurix gum

[角田裕毅/Yuki Tsunoda @yukitsunoda07]

vegas calls for a special lid thanks Kent Yoshimura 🙏

my helmet will be auctioned off after the race with all proceeds going to Wings For Life

[Kent Yoshimura @kentyoshimura]

KIM K?! @NeuroGum

[Mark Mastrandrea @markbrazil]

A lot of cheat codes in this episode 🏆
cc: @kentaronic / @NeuroGum

[Kent Yoshimura @kentyoshimura]

@saad_ships_Ai @NeuroGum Extra strength is another level

[Mark Mastrandrea @markbrazil]

No deck.

No intro.

Just shoot your shot.

Brian Lee (LegalZoom) invested.
Jared Smith (RXBar) gave Kent his time.

People want to help — if you reach out.

This is your reminder: don’t be scared. 😤
10 episodes in, this keeps coming up…
(Link in bio for full ep with @kentaronic of @neurogum )

[Kent Yoshimura @kentyoshimura]

Looking to use AI to integrate genomic, proteomic, and patient health data to design targeted supplementation for specific populations/individuals. Does anyone know a company that currently plays in this space?

[Kent Yoshimura @kentyoshimura]

The biggest threat to regenerative producers isn’t demand, it’s the lack of antibiotic transparency.

Factory farms rely on banned or excessive antibiotics to survive. And yet, “antibiotic-free” fraud is rampant. Studies show 15–42% of meat still tests positive.

What are you putting in your body?

[Kent Yoshimura @kentyoshimura]

GLP-1 is rewriting food demand.

1.Households spend up to 9% less on grocery with salty snacks first to go.
2. PepsiCo hit $12.4B profit on $22.7B in sales but unit velocity is shrinking.
https://t.co/ercb6Nsuxq tweaks aren’t defense. They’re growth plays. Launch wellness bundles & mindful lines in DTC + c-store.

With the latest Kellogg cereal sell-off to Ferrero, consumers are changing. Adaptation is always key 🔑

[Kent Yoshimura @kentyoshimura]

The future of energy isn’t just more. It’s better.

https://t.co/dx7jmZFhyd and https://t.co/J0zYlC5jx4 just spotlighted how @NeuroGum is reimagining energy with our latest partnership with Steve Aoki.

Wellness goals like energy, focus, mental clarity, and emotional balance are no longer siloed. They’re converging, and today’s consumers want it all, in one.

This new need state of "calm energy" is what we’ve been formulating for since day one. Because being your best self doesn’t mean feeling wired and overwhelmed.

It means feeling energized, focused, and in control—just like our performance-driven friend. ⚡🧠

[Kent Yoshimura @kentyoshimura]

ADHD? Chances are your sleep just sucks.

Seems pretty obvious when you see it, but new research suggests fixing sleep could be key to treating ADHD in adults. ADHD and insomnia might be feeding off each other.

Poor sleep → worse focus & mood → even worse sleep.

[Kent Yoshimura @kentyoshimura]

Get them out of the cage 😭

CVS Gillespie Rd. Las Vegas.

[Kent Yoshimura @kentyoshimura]

My new daily: glycine.

A 2023 review highlights its role as a potent anti-inflammatory micronutrient able to:
• Down-regulate pro‑inflammatory cytokines & free fatty acids
• Enhance insulin responsiveness
• Modulate NF‑κB signaling across multiple cell types, a key pathway in chronic inflammation

Just 3g/day before bed.

[Kent Yoshimura @kentyoshimura]

You don’t need to build a unicorn to win in CPG.

You just need:

✅ Strong repeat
✅ Smart distribution
✅ Healthy margin
✅ A brand people actually care about

The rest is noise.

[Kent Yoshimura @kentyoshimura]

The reality? They overfunded mid-tier products with great design but little staying power.

Allbirds, Casper, Away raised $700M+ combined… and returned less than that.

Dollar Shave Club? Quietly sold off at a steep discount.

Meanwhile, we were growing NeuroGum with a lean team, clean unit economics, and relentless retail expansion.