Kenneth Hendricks

Opinions and statements my own.
Dir., Partner Integrations @hawksoft.
Want to work together? opportunities (at) hawksoft (dot) com
(He/Him)

[Kenneth Hendricks @kenunderthebus]

@RealJeffWhite Nah. And beware of activating a Threads account — currently you can’t delete a Threads account without also taking your Instagram with it.

[Kenneth Hendricks @kenunderthebus]

@HawkSoft 🔍👀
I’m in one of these

[Kenneth Hendricks @kenunderthebus]

@RealJeffWhite Makes you wonder if they ever just considered a verification system in which an internal team reviewed accounts and provided them with badges that signified their authenticity.

[Kenneth Hendricks @kenunderthebus]

@RealJeffWhite @hedgequote 👀👀👀
Just, uh, do what I did. Wait for the department to hire someone to take over Social Media, then you're free.

[Kenneth Hendricks @kenunderthebus]

@lucasjans @cjhuts @mjcerta7 @HawkSoft HawkSoft's long-term objective is a fully API driven insurance platform that supports the unique tech stack of any independent agency. Here's the last big formal update I wrote up: https://t.co/x8OiCgkLAU 6/6 (probably)

[Kenneth Hendricks @kenunderthebus]

@lucasjans @cjhuts @mjcerta7 @HawkSoft HawkSoft will still work with emerging tech as much as possible. Recently launched two-way API integration with Adapt and talk daily with start ups. Folks can seek me out here or hit up opportunities (at) hawksoft (dot) com to talk all things integration. 5/

[HawkSoft @HawkSoft]

2022 brought the introduction of two-way API integrations and eight partners have made the upgrade.

Kenny Hendricks (@kenunderthebus) discusses the state of the #HawkSoftPartner program, what was accomplished in 2022, and where it's headed for 2023.

💻 https://t.co/z1M4FRUVdy

[Kenneth Hendricks @kenunderthebus]

@hedgequote 2023 should be a fun year and I'm definitely excited to see how neon will continue to help agencies.

[Kenneth Hendricks @kenunderthebus]

Excellent 🧵 on “AI” art arguments. It is important to center artists in these conversations.

[Kenneth Hendricks @kenunderthebus]

I imagine there are executives salivating over the idea of cutting graphics & content teams to allow bots that crib from ao3 fan fiction & cant draw hands to produce facsimiles for a fraction the cost of an FTE. 'Follow the money' is a fast way to cut to the BS in each new trend.

[Kenneth Hendricks @kenunderthebus]

I went to an art school. I know and follow countless visual artists and writers. AI (really Machine Learning) tools for creating graphics, visuals, and content are a hard pass. They are largely built on the theft of others' work to train models. They are also anti-worker.

[Kenneth Hendricks @kenunderthebus]

I'm extremely transparent and upfront with collaborators on what is and isn't possible. Yet twice this week, after months of discussions, projects have been scuttled for reasons that were brought up in initial meetings. Either people don't listen or they don't expect honesty. 🤬

[Kenneth Hendricks @kenunderthebus]

@bradleyflowers When it comes time to start exploring how management systems fit into the process, please hit us at opportunities (at) hawksoft (dot) com. Love technology developed out of agencies. Good luck in this!

[HawkSoft @HawkSoft]

Adding life insurance can create a new avenue of growth but the sales process can feel time consuming and cumbersome.

In our latest partner blog post with @Back9ins, Mark Chibbaro discusses how to choose the right life insurance software for agencies.

📄 https://t.co/9GvjBHZxKu

[Kenneth Hendricks @kenunderthebus]

What’s for lunch today?

Sharp cheddar, white cheddar, and Gouda on sour dough.

[Kenneth Hendricks @kenunderthebus]

@TunstallAsc https://t.co/PHohE8zPEw

Arguably here for over a decade — though I’d probably point to my fellow horn-and-pitchfork clad marketers and say that “metaverse” is “cloud,” is “internet.” We’re at the point in the cycle where the old name doesn’t sell or attract VC.